APA (7th ed.) Citation

Trevisan, E. (2013). The irrational consumer: Applying behavioural economics to your business strategy. Gower.

Chicago Style (17th ed.) Citation

Trevisan, Enrico. The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy. Farnham, Surrey: Gower, 2013.

MLA (9th ed.) Citation

Trevisan, Enrico. The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy. Gower, 2013.

Warning: These citations may not always be 100% accurate.