Crystallizing public opinion:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Erscheinungsort nicht ermittelbar]
Indo-European Publishing
2019
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IV, 95 Seiten |
| ISBN: | 9781644390467 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804180512941539328 |
|---|---|
| adam_text | CRYSTALLIZING
PUBLIC OPINION
ULB Darmstadt
illlllli Ml
20371579
Edward L Bernays
CONTENTS
PART I
SCOPE AND FUNCTIONS
I THE SCOPE OF THE PUBLIC RELATIONS COUNSEL 1
H THE PUBLIC RELATIONS COUNSEL; THE INCREASED AND
INCREASING IMPORTANCE OF THE PROFESSION 11
III THE FUNCTION OF A SPECIAL PLEADER 19
PART II
THE GROUP AND HERD
I WHAT CONSTITUTES PUBLIC OPINION? 23
II IS PUBLIC OPINION STUBBORN OR MALLEABLE? 27
III THE INTERACTION OF PUBLIC OPINION WITH THE FORCES
THAT HELP TO MAKE IT 30
IV THE POWER OF INTERACTING FORCES THAT GO TO MAKE UP
PUBLIC OPINION 35
V AN UNDERSTANDING OF THE FUNDAMENTALS OF PUBLIC
MOTIVATION IS NECESSARY TO THE WORK OF THE PUBLIC
RELATIONS COUNSEL 40
VI THE GROUP AND HERD ARE THE BASIC MECHANISMS OF
PUBLIC CHANGE 46
VII THE APPUCATION OF THESE PRINCIPLES 50
iii
PART III
TECHNIQUE AND METHOD
I THE PUBLIC CAN BE REACHED ONLY THROUGH ESTABLISHED
MEDIUMS OF COMMUNICATION 53
II THE INTERLAFPING GROUP FORMATIONS OF SOCIETY, THE
CONTINUOUS SHIFTING OF GROUPS, CHANGING CONDITIONS
AND THE FLEXIBILITY OF HUMAN NATURE ARE ALL AIDS TO
THE COUNSEL ON PUBLIC RELATIONS 59
III An Outline of Methods Practicable in Modifying the Point of View
of a Group 71
PART IV
ETHICAL RELATIONS
I A CONSIDERATION OF THE PRESS AND OTHER MEDIUMS OF
COMMUNICATION IN THEIR RELATION TO THE PUBLIC
RELATIONS COUNSEL 76
II HIS OBLIGATIONS TO THE PUBLIC AS A SPECIAL PLEADER 91
|
| any_adam_object | 1 |
| author | Bernays, Edward L. 1891-1995 |
| author_GND | (DE-588)118656309 |
| author_facet | Bernays, Edward L. 1891-1995 |
| author_role | aut |
| author_sort | Bernays, Edward L. 1891-1995 |
| author_variant | e l b el elb |
| building | Verbundindex |
| bvnumber | BV046162075 |
| classification_rvk | AP 14050 |
| ctrlnum | (OCoLC)1124790528 (DE-599)BVBBV046162075 |
| discipline | Allgemeines |
| format | Book |
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| id | DE-604.BV046162075 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:57Z |
| institution | BVB |
| isbn | 9781644390467 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031541984 |
| oclc_num | 1124790528 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | IV, 95 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Indo-European Publishing |
| record_format | marc |
| spelling | Bernays, Edward L. 1891-1995 Verfasser (DE-588)118656309 aut Crystallizing public opinion [Erscheinungsort nicht ermittelbar] Indo-European Publishing 2019 IV, 95 Seiten txt rdacontent n rdamedia nc rdacarrier Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Öffentliche Meinung (DE-588)4043152-6 s HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031541984&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bernays, Edward L. 1891-1995 Crystallizing public opinion Öffentliche Meinung (DE-588)4043152-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043152-6 (DE-588)4043188-5 |
| title | Crystallizing public opinion |
| title_auth | Crystallizing public opinion |
| title_exact_search | Crystallizing public opinion |
| title_full | Crystallizing public opinion |
| title_fullStr | Crystallizing public opinion |
| title_full_unstemmed | Crystallizing public opinion |
| title_short | Crystallizing public opinion |
| title_sort | crystallizing public opinion |
| topic | Öffentliche Meinung (DE-588)4043152-6 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentliche Meinung Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031541984&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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