Mass persuasion: the social psychology of a war bond drive
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Bibliographic Details
Main Author: Merton, Robert King 1910-2003 (Author)
Format: Article
Language:English
Published: 2002
Item Description:Part one. Paradigm shift: from 'effects' to 'uses and gratifications'
ISBN:0-415-25434-5

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Interlibrary loan Place Request Caution: Not in THWS collection!