Encyclopedia of major marketing strategies: Volume 4
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farmington Hills, Mich.
Gale
[2019]
|
| Schlagworte: | |
| Beschreibung: | The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as "war stories" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations such as Bonds, Ikea, Kenzo, and Sanlam explore strategies outside of the United States and touch on some of the different methods an overseas marketing effort might employ. EMMS also examines green marketing in essays such as Patagonia’s "The Refuge" and Scott’s "Green Screen." |
| Beschreibung: | XII, 500 Seiten Illustrationen |
| ISBN: | 9781410389343 |
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| spelling | Encyclopedia of major marketing strategies Volume 4 Thomas Riggs, ed., project editor: Matthew Miskelly Farmington Hills, Mich. Gale [2019] XII, 500 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as "war stories" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations such as Bonds, Ikea, Kenzo, and Sanlam explore strategies outside of the United States and touch on some of the different methods an overseas marketing effort might employ. EMMS also examines green marketing in essays such as Patagonia’s "The Refuge" and Scott’s "Green Screen." (DE-588)4522595-3 Fallstudiensammlung gnd-content Riggs, Thomas 1963- (DE-588)173054757 edt Miskelly, Matthew edt (DE-604)BV046132583 4 Erscheint auch als Online-Ausgabe 978-1-4103-89-33-6 |
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| title | Encyclopedia of major marketing strategies |
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| title_exact_search | Encyclopedia of major marketing strategies |
| title_full | Encyclopedia of major marketing strategies Volume 4 Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_fullStr | Encyclopedia of major marketing strategies Volume 4 Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_full_unstemmed | Encyclopedia of major marketing strategies Volume 4 Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_short | Encyclopedia of major marketing strategies |
| title_sort | encyclopedia of major marketing strategies |
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