Encyclopedia of major marketing strategies:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farmington Hills, Mich.
Gale
1999-
|
| Schlagworte: |
Internformat
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV046132583 | ||
| 003 | DE-604 | ||
| 005 | 20200127 | ||
| 007 | t | ||
| 008 | 190829m1999uuuu |||| 00||| eng d | ||
| 035 | |a (DE-599)BVBBV046132583 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Encyclopedia of major marketing strategies |c Thomas Riggs, ed., project editor: Matthew Miskelly |
| 246 | 1 | 3 | |a EMMS |
| 247 | 1 | 0 | |a Encyclopedia of major marketing campaigns |f Bd. 1-3 |g earliest title |
| 264 | 1 | |a Farmington Hills, Mich. |b Gale |c 1999- | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | 2 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Riggs, Thomas |d 1963- |0 (DE-588)173054757 |4 edt | |
| 700 | 1 | |a Miskelly, Matthew |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031512969 | ||
Datensatz im Suchindex
| _version_ | 1804180457752887296 |
|---|---|
| any_adam_object | |
| author2 | Riggs, Thomas 1963- Miskelly, Matthew |
| author2_role | edt edt |
| author2_variant | t r tr m m mm |
| author_GND | (DE-588)173054757 |
| author_facet | Riggs, Thomas 1963- Miskelly, Matthew |
| building | Verbundindex |
| bvnumber | BV046132583 |
| classification_rvk | QP 690 QP 600 |
| ctrlnum | (DE-599)BVBBV046132583 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01285nam a2200361 ca4500</leader><controlfield tag="001">BV046132583</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200127 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190829m1999uuuu |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046132583</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Encyclopedia of major marketing strategies</subfield><subfield code="c">Thomas Riggs, ed., project editor: Matthew Miskelly</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">EMMS</subfield></datafield><datafield tag="247" ind1="1" ind2="0"><subfield code="a">Encyclopedia of major marketing campaigns</subfield><subfield code="f">Bd. 1-3</subfield><subfield code="g">earliest title</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farmington Hills, Mich.</subfield><subfield code="b">Gale</subfield><subfield code="c">1999-</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Riggs, Thomas</subfield><subfield code="d">1963-</subfield><subfield code="0">(DE-588)173054757</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Miskelly, Matthew</subfield><subfield code="4">edt</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031512969</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV046132583 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512969 |
| open_access_boolean | |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Gale |
| record_format | marc |
| spelling | Encyclopedia of major marketing strategies Thomas Riggs, ed., project editor: Matthew Miskelly EMMS Encyclopedia of major marketing campaigns Bd. 1-3 earliest title Farmington Hills, Mich. Gale 1999- txt rdacontent n rdamedia nc rdacarrier Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Werbekampagne (DE-588)4134093-0 s Marketingkonzept (DE-588)4120696-4 s DE-604 Riggs, Thomas 1963- (DE-588)173054757 edt Miskelly, Matthew edt |
| spellingShingle | Encyclopedia of major marketing strategies Marketingkonzept (DE-588)4120696-4 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4134093-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Encyclopedia of major marketing strategies |
| title_alt | EMMS |
| title_auth | Encyclopedia of major marketing strategies |
| title_exact_search | Encyclopedia of major marketing strategies |
| title_full | Encyclopedia of major marketing strategies Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_fullStr | Encyclopedia of major marketing strategies Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_full_unstemmed | Encyclopedia of major marketing strategies Thomas Riggs, ed., project editor: Matthew Miskelly |
| title_short | Encyclopedia of major marketing strategies |
| title_sort | encyclopedia of major marketing strategies |
| topic | Marketingkonzept (DE-588)4120696-4 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Marketingkonzept Werbekampagne USA Fallstudiensammlung |
| work_keys_str_mv | AT riggsthomas encyclopediaofmajormarketingstrategies AT miskellymatthew encyclopediaofmajormarketingstrategies AT riggsthomas emms AT miskellymatthew emms AT riggsthomas encyclopediaofmajormarketingcampaigns AT miskellymatthew encyclopediaofmajormarketingcampaigns |