Writing marketing: literary lessons from academic authorities
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word |
| Physical Description: | 265 p. |
| ISBN: | 9781446211823 |
Staff View
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| id | DE-604.BV046132225 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:04Z |
| institution | BVB |
| isbn | 9781446211823 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512610 |
| oclc_num | 1007860847 |
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| physical | 265 p. |
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| spelling | Brown, Stephen 1955 March 23- Verfasser aut Writing marketing literary lessons from academic authorities Stephen Brown 265 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word Business writing Marketing Erscheint auch als Druck-Ausgabe 9781412902663 http://sk.sagepub.com/books/writing-marketing Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Brown, Stephen 1955 March 23- Writing marketing literary lessons from academic authorities Includes bibliographical references and index Business writing Marketing |
| title | Writing marketing literary lessons from academic authorities |
| title_auth | Writing marketing literary lessons from academic authorities |
| title_exact_search | Writing marketing literary lessons from academic authorities |
| title_full | Writing marketing literary lessons from academic authorities Stephen Brown |
| title_fullStr | Writing marketing literary lessons from academic authorities Stephen Brown |
| title_full_unstemmed | Writing marketing literary lessons from academic authorities Stephen Brown |
| title_short | Writing marketing |
| title_sort | writing marketing literary lessons from academic authorities |
| title_sub | literary lessons from academic authorities |
| topic | Business writing Marketing |
| topic_facet | Business writing Marketing |
| url | http://sk.sagepub.com/books/writing-marketing |
| work_keys_str_mv | AT brownstephen writingmarketingliterarylessonsfromacademicauthorities |