The SAGE handbook of marketing theory:
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in mar...
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| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory |
| Physical Description: | xviii, 523 p. |
| ISBN: | 9781446222454 |
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Record in the Search Index
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| contents | Includes bibliographical references and index |
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| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| institution | BVB |
| isbn | 9781446222454 |
| language | English |
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| physical | xviii, 523 p. |
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| spelling | The SAGE handbook of marketing theory edited by Pauline Maclaran ... [et al.] Marketing theory xviii, 523 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory Marketing Philosophy Marketingtheorie (DE-588)4168911-2 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s 2\p DE-604 Maclaran, Pauline Sonstige oth Erscheint auch als Druck-Ausgabe 9781847875051 http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The SAGE handbook of marketing theory Includes bibliographical references and index Marketing Philosophy Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4143413-4 |
| title | The SAGE handbook of marketing theory |
| title_alt | Marketing theory |
| title_auth | The SAGE handbook of marketing theory |
| title_exact_search | The SAGE handbook of marketing theory |
| title_full | The SAGE handbook of marketing theory edited by Pauline Maclaran ... [et al.] |
| title_fullStr | The SAGE handbook of marketing theory edited by Pauline Maclaran ... [et al.] |
| title_full_unstemmed | The SAGE handbook of marketing theory edited by Pauline Maclaran ... [et al.] |
| title_short | The SAGE handbook of marketing theory |
| title_sort | the sage handbook of marketing theory |
| topic | Marketing Philosophy Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketing Philosophy Marketingtheorie Aufsatzsammlung |
| url | http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory |
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