The mass marketing of politics: democracy in an age of manufactured images
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue |
| Physical Description: | xviii, 166 p. |
| ISBN: | 9781452233499 |
Staff View
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| contents | Includes bibliographical references and index |
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| geographic | United States Politics and government 20th century USA (DE-588)4078704-7 gnd |
| geographic_facet | United States Politics and government 20th century USA |
| id | DE-604.BV046131887 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781452233499 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512272 |
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| physical | xviii, 166 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 1999 |
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| spelling | Newman, Bruce I. Verfasser aut The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman xviii, 166 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue Political campaigns United States Marketing United States Presidents United States Election Democracy United States Marketing (DE-588)4037589-4 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Wahlverhalten (DE-588)4079009-5 gnd rswk-swf Bevölkerung (DE-588)4006287-9 gnd rswk-swf United States Politics and government 20th century USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Bevölkerung (DE-588)4006287-9 s Wahlverhalten (DE-588)4079009-5 s Politik (DE-588)4046514-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761909590 http://sk.sagepub.com/books/the-mass-marketing-of-politics Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Newman, Bruce I. The mass marketing of politics democracy in an age of manufactured images Includes bibliographical references and index Political campaigns United States Marketing United States Presidents United States Election Democracy United States Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd Wahlverhalten (DE-588)4079009-5 gnd Bevölkerung (DE-588)4006287-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4046514-7 (DE-588)4079009-5 (DE-588)4006287-9 (DE-588)4078704-7 |
| title | The mass marketing of politics democracy in an age of manufactured images |
| title_auth | The mass marketing of politics democracy in an age of manufactured images |
| title_exact_search | The mass marketing of politics democracy in an age of manufactured images |
| title_full | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_fullStr | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_full_unstemmed | The mass marketing of politics democracy in an age of manufactured images Bruce I. Newman |
| title_short | The mass marketing of politics |
| title_sort | the mass marketing of politics democracy in an age of manufactured images |
| title_sub | democracy in an age of manufactured images |
| topic | Political campaigns United States Marketing United States Presidents United States Election Democracy United States Marketing (DE-588)4037589-4 gnd Politik (DE-588)4046514-7 gnd Wahlverhalten (DE-588)4079009-5 gnd Bevölkerung (DE-588)4006287-9 gnd |
| topic_facet | Political campaigns United States Marketing United States Presidents United States Election Democracy United States Marketing Politik Wahlverhalten Bevölkerung United States Politics and government 20th century USA |
| url | http://sk.sagepub.com/books/the-mass-marketing-of-politics |
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