Services, marketing and management:
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums |
| Physical Description: | 215 p. ill |
| ISBN: | 9781446215203 |
Staff View
MARC
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| 505 | 8 | |a Includes bibliographical references and index | |
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Record in the Search Index
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| any_adam_object | |
| author | Gilmore, Audrey |
| author_facet | Gilmore, Audrey |
| author_role | aut |
| author_sort | Gilmore, Audrey |
| author_variant | a g ag |
| building | Verbundindex |
| bvnumber | BV046131669 |
| classification_rvk | QQ 250 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000067551 (OCoLC)70773922 (DE-599)BVBBV046131669 |
| dewey-full | 338.40688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.40688 |
| dewey-search | 338.40688 |
| dewey-sort | 3338.40688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131669 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781446215203 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512055 |
| oclc_num | 70773922 |
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| owner | DE-706 |
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| physical | 215 p. ill |
| psigel | ZDB-96-SKC |
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| spelling | Gilmore, Audrey Verfasser aut Services, marketing and management Audrey Gilmore 215 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums Service industries Marketing Service industries Management Management (DE-588)4037278-9 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s 2\p DE-604 3\p DE-604 Erscheint auch als Druck-Ausgabe 9780761941583 http://sk.sagepub.com/books/services-marketing-and-management Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gilmore, Audrey Services, marketing and management Includes bibliographical references and index Service industries Marketing Service industries Management Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4012181-1 (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services, marketing and management |
| title_auth | Services, marketing and management |
| title_exact_search | Services, marketing and management |
| title_full | Services, marketing and management Audrey Gilmore |
| title_fullStr | Services, marketing and management Audrey Gilmore |
| title_full_unstemmed | Services, marketing and management Audrey Gilmore |
| title_short | Services, marketing and management |
| title_sort | services marketing and management |
| topic | Service industries Marketing Service industries Management Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Marketing Service industries Management Management Dienstleistungsbetrieb Marketing Dienstleistung |
| url | http://sk.sagepub.com/books/services-marketing-and-management |
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