Marketing: the retro revolution
This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage |
| Physical Description: | x, 262 p. ill |
| ISBN: | 9781446220283 |
Staff View
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| 100 | 1 | |a Brown, Stephen |d 1955 March 23- |e Verfasser |4 aut | |
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| 300 | |a x, 262 p. |b ill | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
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Record in the Search Index
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| author | Brown, Stephen 1955 March 23- |
| author_facet | Brown, Stephen 1955 March 23- |
| author_role | aut |
| author_sort | Brown, Stephen 1955 March 23- |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV046131649 |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000064210 (OCoLC)291217637 (DE-599)BVBBV046131649 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131649 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:03Z |
| institution | BVB |
| isbn | 9781446220283 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031512035 |
| oclc_num | 291217637 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | x, 262 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| record_format | marc |
| spelling | Brown, Stephen 1955 March 23- Verfasser aut Marketing the retro revolution Stephen Brown x, 262 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Erscheint auch als Druck-Ausgabe 9780761968511 http://sk.sagepub.com/books/marketing-the-retro-revolution Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brown, Stephen 1955 March 23- Marketing the retro revolution Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 |
| title | Marketing the retro revolution |
| title_auth | Marketing the retro revolution |
| title_exact_search | Marketing the retro revolution |
| title_full | Marketing the retro revolution Stephen Brown |
| title_fullStr | Marketing the retro revolution Stephen Brown |
| title_full_unstemmed | Marketing the retro revolution Stephen Brown |
| title_short | Marketing |
| title_sort | marketing the retro revolution |
| title_sub | the retro revolution |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingstrategie |
| url | http://sk.sagepub.com/books/marketing-the-retro-revolution |
| work_keys_str_mv | AT brownstephen marketingtheretrorevolution |