Understanding the consumer:
Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing |
| Physical Description: | vi, 202 p. |
| ISBN: | 9781446216156 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Szmigin, Isabelle |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV046131498 |
| classification_rvk | QW 300 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000067576 (OCoLC)729030901 (DE-599)BVBBV046131498 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131498 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781446216156 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511882 |
| oclc_num | 729030901 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | vi, 202 p. |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| record_format | marc |
| spelling | Szmigin, Isabelle Verfasser aut Understanding the consumer Isabelle Szmigin vi, 202 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing Consumer behavior Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Verbraucherforschung (DE-588)4187567-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 9780761947011 http://sk.sagepub.com/books/understanding-the-consumer Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Szmigin, Isabelle Understanding the consumer Includes bibliographical references and index Consumer behavior Verbraucher (DE-588)4062632-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4187567-9 |
| title | Understanding the consumer |
| title_auth | Understanding the consumer |
| title_exact_search | Understanding the consumer |
| title_full | Understanding the consumer Isabelle Szmigin |
| title_fullStr | Understanding the consumer Isabelle Szmigin |
| title_full_unstemmed | Understanding the consumer Isabelle Szmigin |
| title_short | Understanding the consumer |
| title_sort | understanding the consumer |
| topic | Consumer behavior Verbraucher (DE-588)4062632-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Consumer behavior Verbraucher Verbraucherforschung |
| url | http://sk.sagepub.com/books/understanding-the-consumer |
| work_keys_str_mv | AT szmiginisabelle understandingtheconsumer |