The ultimate secrets of advertising:
Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand |
| Physical Description: | xxvi, 224 p. ill |
| ISBN: | 9781452229362 |
Staff View
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| 505 | 8 | |a Includes bibliographical references and index | |
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Record in the Search Index
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| any_adam_object | |
| author | Jones, John Philip |
| author_facet | Jones, John Philip |
| author_role | aut |
| author_sort | Jones, John Philip |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV046131478 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000085122 (OCoLC)809969700 (DE-599)BVBBV046131478 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131478 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452229362 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511862 |
| oclc_num | 809969700 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | xxvi, 224 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| record_format | marc |
| spelling | Jones, John Philip Verfasser aut The ultimate secrets of advertising John Philip Jones xxvi, 224 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand Advertising Rate of return Erscheint auch als Druck-Ausgabe 9780761922445 http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Jones, John Philip The ultimate secrets of advertising Includes bibliographical references and index Advertising Rate of return |
| title | The ultimate secrets of advertising |
| title_auth | The ultimate secrets of advertising |
| title_exact_search | The ultimate secrets of advertising |
| title_full | The ultimate secrets of advertising John Philip Jones |
| title_fullStr | The ultimate secrets of advertising John Philip Jones |
| title_full_unstemmed | The ultimate secrets of advertising John Philip Jones |
| title_short | The ultimate secrets of advertising |
| title_sort | the ultimate secrets of advertising |
| topic | Advertising Rate of return |
| topic_facet | Advertising Rate of return |
| url | http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising |
| work_keys_str_mv | AT jonesjohnphilip theultimatesecretsofadvertising |