Advertising and promotion: communicating brands
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures |
| Physical Description: | 264 p. col. ill |
| ISBN: | 9781446278789 |
Staff View
MARC
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| 100 | 1 | |a Hackley, Christopher E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion |b communicating brands |c Chris Hackley |
| 300 | |a 264 p. |b col. ill | ||
| 336 | |b txt |2 rdacontent | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Advertising |x Brand name products | |
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Record in the Search Index
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| any_adam_object | |
| author | Hackley, Christopher E. |
| author_facet | Hackley, Christopher E. |
| author_role | aut |
| author_sort | Hackley, Christopher E. |
| author_variant | c e h ce ceh |
| building | Verbundindex |
| bvnumber | BV046131382 |
| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-96-SKC)EDZ0000159571 (OCoLC)297595706 (DE-599)BVBBV046131382 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131382 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781446278789 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511768 |
| oclc_num | 297595706 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 264 p. col. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| record_format | marc |
| spelling | Hackley, Christopher E. Verfasser aut Advertising and promotion communicating brands Chris Hackley 264 p. col. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures Advertising Advertising Social aspects Sales promotion Advertising Brand name products Erscheint auch als Druck-Ausgabe 9780761941538 http://sk.sagepub.com/books/advertising-and-promotion Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hackley, Christopher E. Advertising and promotion communicating brands Includes bibliographical references and index Advertising Advertising Social aspects Sales promotion Advertising Brand name products |
| title | Advertising and promotion communicating brands |
| title_auth | Advertising and promotion communicating brands |
| title_exact_search | Advertising and promotion communicating brands |
| title_full | Advertising and promotion communicating brands Chris Hackley |
| title_fullStr | Advertising and promotion communicating brands Chris Hackley |
| title_full_unstemmed | Advertising and promotion communicating brands Chris Hackley |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion communicating brands |
| title_sub | communicating brands |
| topic | Advertising Advertising Social aspects Sales promotion Advertising Brand name products |
| topic_facet | Advertising Advertising Social aspects Sales promotion Advertising Brand name products |
| url | http://sk.sagepub.com/books/advertising-and-promotion |
| work_keys_str_mv | AT hackleychristophere advertisingandpromotioncommunicatingbrands |