Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related jou...
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|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings |
| Item Description: | Published in cooperation with the Association for Consumer Research |
| Physical Description: | xiv, 537 p. |
| ISBN: | 9781452224923 |
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| author | Bearden, William O. 1945- |
| author_facet | Bearden, William O. 1945- |
| author_role | aut |
| author_sort | Bearden, William O. 1945- |
| author_variant | w o b wo wob |
| building | Verbundindex |
| bvnumber | BV046131272 |
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| collection | ZDB-96-SKC |
| contents | Includes bibliographical references and indexes |
| ctrlnum | (ZDB-96-SKC)EDZ0000085136 (OCoLC)738380082 (DE-599)BVBBV046131272 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV046131272 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9781452224923 |
| language | English |
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| spelling | Bearden, William O. 1945- Verfasser aut Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer 2nd ed xiv, 537 p. txt rdacontent c rdamedia cr rdacarrier Published in cooperation with the Association for Consumer Research Includes bibliographical references and indexes 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings Marketing research Consumer behavior Research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s 2\p DE-604 Verbraucherforschung (DE-588)4187567-9 s 3\p DE-604 Methode (DE-588)4038971-6 s 4\p DE-604 Verbraucherverhalten (DE-588)4062644-1 s Forschung (DE-588)4017894-8 s 5\p DE-604 Netemeyer, Richard G. 1956- Sonstige oth Association for Consumer Research (U.S.) Sonstige oth Erscheint auch als Druck-Ausgabe 9780761910008 http://sk.sagepub.com/books/handbook-of-marketing-scales Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bearden, William O. 1945- Handbook of marketing scales multi-item measures for marketing and consumer behavior research Includes bibliographical references and indexes Marketing research Consumer behavior Research Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Marketingforschung (DE-588)4200055-5 gnd Forschung (DE-588)4017894-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4038971-6 (DE-588)4075090-5 (DE-588)4200055-5 (DE-588)4017894-8 (DE-588)4187567-9 (DE-588)4066724-8 |
| title | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_auth | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_exact_search | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_full | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer |
| title_fullStr | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer |
| title_full_unstemmed | Handbook of marketing scales multi-item measures for marketing and consumer behavior research William O. Bearden, Richard G. Netemeyer |
| title_short | Handbook of marketing scales |
| title_sort | handbook of marketing scales multi item measures for marketing and consumer behavior research |
| title_sub | multi-item measures for marketing and consumer behavior research |
| topic | Marketing research Consumer behavior Research Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Marketingforschung (DE-588)4200055-5 gnd Forschung (DE-588)4017894-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Marketing research Consumer behavior Research Verbraucherverhalten Methode Multidimensionale Skalierung Marketingforschung Forschung Verbraucherforschung Wörterbuch |
| url | http://sk.sagepub.com/books/handbook-of-marketing-scales |
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