Branding demystified: plans to payoffs
The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built |
| Physical Description: | xiii, 247 p. ill |
| ISBN: | 9788132108054 |
Staff View
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| 505 | 8 | |a Includes bibliographical references | |
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| 650 | 4 | |a Communication in marketing | |
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| author | Verma, Harsh V. |
| author_facet | Verma, Harsh V. |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046131189 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:36:02Z |
| institution | BVB |
| isbn | 9788132108054 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031511575 |
| oclc_num | 593295598 |
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| physical | xiii, 247 p. ill |
| psigel | ZDB-96-SKC |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| record_format | marc |
| spelling | Verma, Harsh V. Verfasser aut Branding demystified plans to payoffs Harsh V. Verma xiii, 247 p. ill txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built Branding (Marketing) Management Communication in marketing Erscheint auch als Druck-Ausgabe 9788132102342 http://sk.sagepub.com/books/branding-demystified Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Verma, Harsh V. Branding demystified plans to payoffs Includes bibliographical references Branding (Marketing) Management Communication in marketing |
| title | Branding demystified plans to payoffs |
| title_auth | Branding demystified plans to payoffs |
| title_exact_search | Branding demystified plans to payoffs |
| title_full | Branding demystified plans to payoffs Harsh V. Verma |
| title_fullStr | Branding demystified plans to payoffs Harsh V. Verma |
| title_full_unstemmed | Branding demystified plans to payoffs Harsh V. Verma |
| title_short | Branding demystified |
| title_sort | branding demystified plans to payoffs |
| title_sub | plans to payoffs |
| topic | Branding (Marketing) Management Communication in marketing |
| topic_facet | Branding (Marketing) Management Communication in marketing |
| url | http://sk.sagepub.com/books/branding-demystified |
| work_keys_str_mv | AT vermaharshv brandingdemystifiedplanstopayoffs |