Survival math for marketers:

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for...

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Bibliographic Details
Main Author: Weiglin, Peter C. (Author)
Format: Electronic eBook
Language:English
Subjects:
Online Access:UBY01
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Summary:Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for Marketers' is a fun, easy-to-read introduction to the world of business mathematics
Physical Description:x, 128 p.
ISBN:9781483328508

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