Change management: altering mindsets in a global context

Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten e...

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Bibliographic Details
Main Author: Nilakant, V. 1952- (Author)
Format: Electronic eBook
Language:English
Subjects:
Online Access:UBY01
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Summary:Successful innovation - the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success
Physical Description:355 p.
ISBN:9788132108542

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