Marketing research: a practical approach
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Subjects: | |
| Online Access: | UBY01 Volltext |
| Summary: | Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques |
| Physical Description: | xiii, 292 p. |
| ISBN: | 9780857028013 |
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Record in the Search Index
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| author | Kolb, Bonita M. |
| author_facet | Kolb, Bonita M. |
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| contents | Includes bibliographical references and index |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9780857028013 |
| language | English |
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| physical | xiii, 292 p. |
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| spelling | Kolb, Bonita M. Verfasser aut Marketing research a practical approach Bonita Kolb xiii, 292 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Erscheint auch als Druck-Ausgabe 9781412947978 http://sk.sagepub.com/books/marketing-research Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kolb, Bonita M. Marketing research a practical approach Includes bibliographical references and index Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4123623-3 |
| title | Marketing research a practical approach |
| title_auth | Marketing research a practical approach |
| title_exact_search | Marketing research a practical approach |
| title_full | Marketing research a practical approach Bonita Kolb |
| title_fullStr | Marketing research a practical approach Bonita Kolb |
| title_full_unstemmed | Marketing research a practical approach Bonita Kolb |
| title_short | Marketing research |
| title_sort | marketing research a practical approach |
| title_sub | a practical approach |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketingforschung Marktforschung Lehrbuch |
| url | http://sk.sagepub.com/books/marketing-research |
| work_keys_str_mv | AT kolbbonitam marketingresearchapracticalapproach |