Business intelligence strategy and big data analytics: a general management perspective

Includes exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one's company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --

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Bibliographic Details
Main Author: Williams, Steve (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, MA Morgan Kaufmann is an imprint of Elsevier 2016
Subjects:
Online Access:FLA01
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Summary:Includes exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one's company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. --
Item Description:Includes bibliographical references and index
Physical Description:1 online resource
ISBN:9780128094891
0128094893

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