Budget constraints and optimization in sponsored search auctions:
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide ins...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Diego, CA
Academic Press
2014
|
| Schriftenreihe: | Intelligent systems series
|
| Schlagworte: | |
| Online-Zugang: | FLA01 URL des Erstveröffentlichers |
| Zusammenfassung: | Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking |
| Beschreibung: | Includes index Includes bibliographical references and index |
| Beschreibung: | 1 online resource |
| ISBN: | 9780124114579 0124114571 9780124115040 0124115047 |
Internformat
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Datensatz im Suchindex
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| author | Yang, Yanwu Wang, Fei-Yue |
| author_facet | Yang, Yanwu Wang, Fei-Yue |
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| dewey-full | 005.1068 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 005 - Computer programming, programs, data, security |
| dewey-raw | 005.1068 |
| dewey-search | 005.1068 |
| dewey-sort | 15.1068 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| id | DE-604.BV046126325 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:53Z |
| institution | BVB |
| isbn | 9780124114579 0124114571 9780124115040 0124115047 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031506778 |
| oclc_num | 865473335 |
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| physical | 1 online resource |
| psigel | ZDB-33-ESD ZDB-33-ESD FLA_PDA_ESD |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Academic Press |
| record_format | marc |
| series2 | Intelligent systems series |
| spelling | Yang, Yanwu Verfasser aut Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang San Diego, CA Academic Press 2014 © 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Intelligent systems series Includes index Includes bibliographical references and index Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Commerce hilcc Social Sciences hilcc Engineering & Applied Sciences hilcc Business & Economics hilcc Library & Information Science hilcc Marketing & Sales hilcc Computer Science hilcc Software engineering Management Budget Wang, Fei-Yue aut http://www.sciencedirect.com/science/book/9780124114579 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Yang, Yanwu Wang, Fei-Yue Budget constraints and optimization in sponsored search auctions COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Commerce hilcc Social Sciences hilcc Engineering & Applied Sciences hilcc Business & Economics hilcc Library & Information Science hilcc Marketing & Sales hilcc Computer Science hilcc Software engineering Management Budget |
| title | Budget constraints and optimization in sponsored search auctions |
| title_auth | Budget constraints and optimization in sponsored search auctions |
| title_exact_search | Budget constraints and optimization in sponsored search auctions |
| title_full | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_fullStr | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_full_unstemmed | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_short | Budget constraints and optimization in sponsored search auctions |
| title_sort | budget constraints and optimization in sponsored search auctions |
| topic | COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Commerce hilcc Social Sciences hilcc Engineering & Applied Sciences hilcc Business & Economics hilcc Library & Information Science hilcc Marketing & Sales hilcc Computer Science hilcc Software engineering Management Budget |
| topic_facet | COMPUTERS / Software Development & Engineering / Project Management Budget Software engineering / Management Commerce Social Sciences Engineering & Applied Sciences Business & Economics Library & Information Science Marketing & Sales Computer Science Software engineering Management |
| url | http://www.sciencedirect.com/science/book/9780124114579 |
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