APA (7th ed.) Citation

Pruitt, J. (2010). The essential persona lifecycle: Your guide to building and using personas. Morgan Kaufmann Elsevier Science [distributor].

Chicago Style (17th ed.) Citation

Pruitt, John. The Essential Persona Lifecycle: Your Guide to Building and Using Personas. San Francisco, Calif. Oxford: Morgan Kaufmann Elsevier Science [distributor], 2010.

MLA (9th ed.) Citation

Pruitt, John. The Essential Persona Lifecycle: Your Guide to Building and Using Personas. Morgan Kaufmann Elsevier Science [distributor], 2010.