CRM: redefining customer relationship management
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam Boston
Digital Press
© 2002
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| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Zusammenfassung: | In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer |
| Beschreibung: | Includes bibliographical references (pages 187-200) and index |
| Beschreibung: | 1 online resource (xvii, 217 pages) illustrations |
| ISBN: | 9780080503448 0080503446 |
Internformat
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| 520 | |a In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer | ||
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Datensatz im Suchindex
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| author | Peel, Jeffrey |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046124274 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:49Z |
| institution | BVB |
| isbn | 9780080503448 0080503446 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031504728 |
| oclc_num | 162594809 |
| open_access_boolean | |
| physical | 1 online resource (xvii, 217 pages) illustrations |
| psigel | ZDB-33-ESD ZDB-33-ESD FLA_PDA_ESD |
| publishDate | 2002 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Digital Press |
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| spelling | Peel, Jeffrey Verfasser aut CRM redefining customer relationship management Jeffrey Peel Amsterdam Boston Digital Press © 2002 1 online resource (xvii, 217 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 187-200) and index In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 155558263X Erscheint auch als Druck-Ausgabe 9781555582630 http://www.sciencedirect.com/science/book/9781555582630 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peel, Jeffrey CRM redefining customer relationship management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | CRM redefining customer relationship management |
| title_auth | CRM redefining customer relationship management |
| title_exact_search | CRM redefining customer relationship management |
| title_full | CRM redefining customer relationship management Jeffrey Peel |
| title_fullStr | CRM redefining customer relationship management Jeffrey Peel |
| title_full_unstemmed | CRM redefining customer relationship management Jeffrey Peel |
| title_short | CRM |
| title_sort | crm redefining customer relationship management |
| title_sub | redefining customer relationship management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Customer relations Management Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations / Management Customer relations Management Kundenmanagement |
| url | http://www.sciencedirect.com/science/book/9781555582630 |
| work_keys_str_mv | AT peeljeffrey crmredefiningcustomerrelationshipmanagement |