Verfügbarkeit: Public relations and advertising theories

Public relations and advertising theories: concepts and practices

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Bibliographische Detailangaben
Weitere Verfasser:	Aydın, Bayram Oğuz (HerausgeberIn), Şahin, Emine (HerausgeberIn), Dugan, Özlem (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Berlin Peter Lang 2018
Schlagworte:	Öffentlichkeitsarbeit Theorie Werbung Advertising Advertising Practices Aydin Bayram Communication Studies Concepts Duğan Economic choice theories Emine Oğuz Özlem Personal influence model PR Practices Practices Public Relation Relations Şahin Theories
Online-Zugang:	Inhaltstext https://www.peterlang.com/view/product/89499?format=PBK Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	423 Seiten Illustrationen 21 cm, 614 g
ISBN:	9783631766750 3631766750

Internformat

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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF CONTRIBUTORS........................................................................................... 7 SCIENTIFIC ADVISORY COM M ITTEE......................................................................... 9 PUBLIC RELATIONS MUSTAFA AKDAG AND PINAR GUENER KOGAK BIBLIOMETRIC ANALYSIS ON PERSONAL INFLUENCE MODEL AS A PUBLIC RELATIONS M ODEL.................................................................................................... 13 AYNUR ARSLAN FRAMING APPROACH IN PUBLIC RELATIONS ........................................................... 39 BAYRAM OGUZ AYDIN THE NETWORK THEORY: AN ANALYSIS OF A NON-GOVERNMENTAL ORGANIZATIONS ONLINE SOCIAL NETWORK ............................................................ 61 HABIBE AKGAY BEKIROGLU DIALOG PUBLIC RELATIONS ON SOCIAL MEDIA: A RESEARCH STUDY ON TWITTER PAGES OF UNIVERSITIES ............................................................................................ 81 OEZLEM DUGAN USE OF CRISIS COMMUNICATION-REACTION STRATEGIES WITHIN THE SCOPE OF CORPORATE APOLOGIA THEORY: A RESEARCH STUDY ON CASES .............................. 97 SALIH GUERBUEZ THE USE OF NEW COMMUNICATION TECHNOLOGIES IN IMPRESSION MANAGEMENT FOR DIGITAL PUBLICITY: A STUDY ON TURKEY HOME PROJECT .......... 117 §EBNEM OEZDEMIR ECONOMIC CHOICE THEORIES FROM PUBLIC RELATIONS POINT OF VIEW ................. 145 SALIH TIRYAKI AND MELIS KARAKUG AGENDA SETTING THEORY AND AN OVERVIEW ON THE AGENDA OF TURKISH MEDIA ................................................................ NAGIHAN TUFAN YENIGIKTI CONVERGENCE AND PUBLIC RELATIONS................................................................... 177 ADVERTISING SEMRA AHNET GAME THEORY IN ADVERTISING ............................................................................ 191 EMRE §. ASLAN AND QAGATAY DEMIREL A STUDY ON RHETORIC THEORY AND RHETORIC USE IN ADVERTISEMENT................. 209 DUYGU AYDIN ASLANER AND AHMET GOEKGE ASLANER REREADING STAR STRATEGIES IN ADVERTISEMENTS FROM MARSHALL MCLUHANS PERSPECTIVE.......................................................................................................... 233 GUELGAH AYDIN, DUYGU AYDIN ASLANER AND AHMET GOEKGE ASLANER A RESEARCH STUDY ON THE INFLUENCE OF STAR STRATEGY IN ADVERTISING ON IMITATION BEHAVIOR OF CONSUM ERS.................................................................... 261 VESILE C^AKIR THE ROLE OF AD COGNITIVE LOAD ON ADVERTISING EFFECTIVENESS: A RESEARCH BASED ON LOW INVOLVEMENT LEARNING T HEORY ................................. 289 UEMMUE OEZLEM QERGI CORPORATE ADVERTISING IN THE CONTEXT OF SOCIAL REPRESENTATION THEORY ...... 313 IGILAY TALAY-DEGIRMENCI AND BURCU KANTARCIOGLU THE IMPACT OF SOCIAL MEDIA ADS OVER CONSUMERS* BUYING BEHAVIOR FOR OPERATIONAL DECISIONS IN ADVERTISING ............................................................. 331 EMINE §AHIN ADVERTISING, CROSS-CULTURAL THEORIES AND HOFSTEDES CULTURAL DIMENTIONS T HEORY........................................................................................... 359 GUELDANE ZENGIN A REVIEW OF THE CELEBRITY ENDORSEMENT M ODELS............................................ 385 AUTHORS ............................................................................................................... 409 LIST OF FIGURES..................................................................................................... 417 LIST OF TABLES 419
any_adam_object	1
author2	Aydın, Bayram Oğuz Şahin, Emine Dugan, Özlem
author2_role	edt edt edt
author2_variant	b o a bo boa e ş eş ö d öd
author_GND	(DE-588)117621764X (DE-588)1192833325
author_facet	Aydın, Bayram Oğuz Şahin, Emine Dugan, Özlem
building	Verbundindex
bvnumber	BV046117227
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dewey-full	659.01
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.01
dewey-search	659.01
dewey-sort	3659.01
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spelling	Public relations and advertising theories concepts and practices B. Oğuz Aydın, Emine Şahin and Özlem Duğan (eds.) Berlin Peter Lang 2018 423 Seiten Illustrationen 21 cm, 614 g txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Advertising Advertising Practices Aydin Bayram Communication Studies Concepts Duğan Economic choice theories Emine Oğuz Özlem Personal influence model PR Practices Practices Public Relation Relations Şahin Theories Werbung (DE-588)4065541-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Theorie (DE-588)4059787-8 s DE-604 Aydın, Bayram Oğuz (DE-588)117621764X edt Şahin, Emine (DE-588)1192833325 edt Dugan, Özlem edt Peter Lang GmbH (DE-588)1065711506 pbl Erscheint auch als Online-Ausgabe 9783631766804 Erscheint auch als Online-Ausgabe 9783631766811 Erscheint auch als Online-Ausgabe Public Relations and Advertising Theories: Concepts and Practices Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2018 Online-Ressource, 424 Seiten, 103 Illustrationen X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=e66b3c51570245a0856e59115921e97a&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://www.peterlang.com/view/product/89499?format=PBK B:DE-101 application/pdf http://d-nb.info/1172015635/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031497704&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Public relations and advertising theories concepts and practices Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4043188-5 (DE-588)4059787-8 (DE-588)4065541-6
title	Public relations and advertising theories concepts and practices
title_auth	Public relations and advertising theories concepts and practices
title_exact_search	Public relations and advertising theories concepts and practices
title_full	Public relations and advertising theories concepts and practices B. Oğuz Aydın, Emine Şahin and Özlem Duğan (eds.)
title_fullStr	Public relations and advertising theories concepts and practices B. Oğuz Aydın, Emine Şahin and Özlem Duğan (eds.)
title_full_unstemmed	Public relations and advertising theories concepts and practices B. Oğuz Aydın, Emine Şahin and Özlem Duğan (eds.)
title_short	Public relations and advertising theories
title_sort	public relations and advertising theories concepts and practices
title_sub	concepts and practices
topic	Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Theorie (DE-588)4059787-8 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Öffentlichkeitsarbeit Theorie Werbung
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