Soda goes pop: Pepsi-Cola advertising and popular music
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ann Arbor
University of Michigan Press
[2019]
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| Schriftenreihe: | Tracking pop
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 319 Seiten Illustrationen, Notenbeispiele, Portraits 23 cm |
| ISBN: | 9780472074020 9780472054022 |
Internformat
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| 505 | 8 | |a Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future | |
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Datensatz im Suchindex
| _version_ | 1804180425398026240 |
|---|---|
| adam_text | CONTENTS Acknowledgments ix PART l: EARLY POP JINGLES AND PEPSI S SHIFT TO YOUTH MARKETING Introduction: Hitting the Spot and Spotting the Hits 1. The Pepsi Generation Now and Then : (Re)composing the Cola Wars 3 28 PART II: POP SONGS, CELEBRITY SPECTACLE, AND THE MTV GENERATION 2. Big Soda and Celebrity Pop: Pepsi Meets Michael Jackson 59 3. The Choice of a Neoliberal Generation: Pepsi Models the Perfect Consumer 86 4. Chasing Bad : Pop Fantasies and Teleological Fiction 121 5. A Wish and a Prayer : Pepsi Faces the Limits of Redaction 149 PART III: MILLENNIAL MUSIC MARKETING: REDACT, REUSE, RECYCLE 6. Humorous Hits, Nostalgic Notes, and Retro Refrains in the 1990s 179 Pepsi Coda. Twenty-First-Century Pop and the Branded Future 214 Notes 235 Bibliography 279 Index 303 Digital materials related to this title can be found on the Fulcrum platform via the following citable URL: https://doi.Org/10.3998/m pub.9536286
|
| any_adam_object | 1 |
| author | Love, Joanna K. |
| author_GND | (DE-588)1150333766 |
| author_facet | Love, Joanna K. |
| author_role | aut |
| author_sort | Love, Joanna K. |
| author_variant | j k l jk jkl |
| building | Verbundindex |
| bvnumber | BV046110868 |
| contents | Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future |
| ctrlnum | (OCoLC)1127302640 (DE-599)BVBBV046110868 |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| id | DE-604.BV046110868 |
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| indexdate | 2024-07-10T08:35:33Z |
| institution | BVB |
| isbn | 9780472074020 9780472054022 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031491467 |
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| series2 | Tracking pop |
| spelling | Love, Joanna K. Verfasser (DE-588)1150333766 aut Soda goes pop Pepsi-Cola advertising and popular music Joanna K. Love Ann Arbor University of Michigan Press [2019] © 2019 x, 319 Seiten Illustrationen, Notenbeispiele, Portraits 23 cm txt rdacontent n rdamedia nc rdacarrier Tracking pop Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future PepsiCo Inc. (DE-588)5297815-1 gnd rswk-swf Geschichte gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf PepsiCo, Inc Music in advertising / United States / History Advertising / Soft drinks / United States / History Popular music / United States / History and criticism Advertising / Soft drinks Music in advertising Popular music United States Criticism, interpretation, etc History USA (DE-588)4078704-7 g PepsiCo Inc. (DE-588)5297815-1 b Musik (DE-588)4040802-4 s Marketing (DE-588)4037589-4 s Geschichte z DE-604 Erscheint auch als Online-Ausgabe 978-0-4721-2432-9 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031491467&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Love, Joanna K. Soda goes pop Pepsi-Cola advertising and popular music Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future PepsiCo Inc. (DE-588)5297815-1 gnd Marketing (DE-588)4037589-4 gnd Musik (DE-588)4040802-4 gnd |
| subject_GND | (DE-588)5297815-1 (DE-588)4037589-4 (DE-588)4040802-4 (DE-588)4078704-7 |
| title | Soda goes pop Pepsi-Cola advertising and popular music |
| title_auth | Soda goes pop Pepsi-Cola advertising and popular music |
| title_exact_search | Soda goes pop Pepsi-Cola advertising and popular music |
| title_full | Soda goes pop Pepsi-Cola advertising and popular music Joanna K. Love |
| title_fullStr | Soda goes pop Pepsi-Cola advertising and popular music Joanna K. Love |
| title_full_unstemmed | Soda goes pop Pepsi-Cola advertising and popular music Joanna K. Love |
| title_short | Soda goes pop |
| title_sort | soda goes pop pepsi cola advertising and popular music |
| title_sub | Pepsi-Cola advertising and popular music |
| topic | PepsiCo Inc. (DE-588)5297815-1 gnd Marketing (DE-588)4037589-4 gnd Musik (DE-588)4040802-4 gnd |
| topic_facet | PepsiCo Inc. Marketing Musik USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031491467&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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