International marketing: theory and practice from developing countries
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne
Cambridge Scholars Publishing
2016
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xxii, 235 pages) |
| ISBN: | 9781443810036 1443810037 9781443819275 1443819271 |
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| 505 | 8 | |a This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a Exportmarketing |2 gnd | |
| 650 | 7 | |a Economics, finance, business & management |2 bicssc | |
| 650 | 7 | |a Society & social sciences |2 bicssc | |
| 650 | 4 | |a Export marketing |z Developing countries | |
| 700 | 1 | |a Anderson, Wineaster |e Sonstige |4 oth | |
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| author | Charles, Goodluck |
| author_facet | Charles, Goodluck |
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| bvnumber | BV046102589 |
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| contents | This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th |
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102589 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:20Z |
| institution | BVB |
| isbn | 9781443810036 1443810037 9781443819275 1443819271 |
| language | English |
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| oclc_num | 962764906 |
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| physical | 1 online resource (xxii, 235 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Cambridge Scholars Publishing |
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| spelling | Charles, Goodluck Verfasser aut International marketing theory and practice from developing countries Goodluck Charles and Wineaster Anderson Newcastle upon Tyne Cambridge Scholars Publishing 2016 1 online resource (xxii, 235 pages) txt rdacontent c rdamedia cr rdacarrier Print version record This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Exportmarketing gnd Economics, finance, business & management bicssc Society & social sciences bicssc Export marketing Developing countries Anderson, Wineaster Sonstige oth Erscheint auch als Druck-Ausgabe Charles, Goodluck International marketing Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 1443899542 |
| spellingShingle | Charles, Goodluck International marketing theory and practice from developing countries This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Exportmarketing gnd Economics, finance, business & management bicssc Society & social sciences bicssc Export marketing Developing countries |
| title | International marketing theory and practice from developing countries |
| title_auth | International marketing theory and practice from developing countries |
| title_exact_search | International marketing theory and practice from developing countries |
| title_full | International marketing theory and practice from developing countries Goodluck Charles and Wineaster Anderson |
| title_fullStr | International marketing theory and practice from developing countries Goodluck Charles and Wineaster Anderson |
| title_full_unstemmed | International marketing theory and practice from developing countries Goodluck Charles and Wineaster Anderson |
| title_short | International marketing |
| title_sort | international marketing theory and practice from developing countries |
| title_sub | theory and practice from developing countries |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Exportmarketing gnd Economics, finance, business & management bicssc Society & social sciences bicssc Export marketing Developing countries |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Export marketing Exportmarketing Economics, finance, business & management Society & social sciences Export marketing Developing countries |
| work_keys_str_mv | AT charlesgoodluck internationalmarketingtheoryandpracticefromdevelopingcountries AT andersonwineaster internationalmarketingtheoryandpracticefromdevelopingcountries |