Advanced customer analytics: targeting, valuing, segmenting and loyalty techniques
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia
Kogan Page
[2016]
|
| Series: | Marketing science series
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record and CIP data provided by publisher; resource not viewed |
| Physical Description: | 1 online resource |
| ISBN: | 9780749477165 0749477164 |
Staff View
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| indexdate | 2024-07-10T08:35:20Z |
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| isbn | 9780749477165 0749477164 |
| language | English |
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| record_format | marc |
| series2 | Marketing science series |
| spelling | Grigsby, Mike Verfasser aut Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby London ; Philadelphia Kogan Page [2016] © 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Marketing science series Print version record and CIP data provided by publisher; resource not viewed Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Kundenbindung (DE-588)4384508-3 s Marktsegmentierung (DE-588)4037644-8 s Preisbildung (DE-588)4047103-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Grigsby, Mike Advanced customer analytics London ; New York, NY : Kogan Page, [2016] 9780749477158 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Grigsby, Mike Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Marktsegmentierung (DE-588)4037644-8 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucherforschung (DE-588)4187567-9 gnd Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4384508-3 (DE-588)4187567-9 (DE-588)4047103-2 |
| title | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_auth | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_exact_search | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques |
| title_full | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_fullStr | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_full_unstemmed | Advanced customer analytics targeting, valuing, segmenting and loyalty techniques Mike Grigsby |
| title_short | Advanced customer analytics |
| title_sort | advanced customer analytics targeting valuing segmenting and loyalty techniques |
| title_sub | targeting, valuing, segmenting and loyalty techniques |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd Kundenbindung gnd Marktsegmentierung gnd Preisbildung gnd Marketing research Customer relations Customer loyalty Marktsegmentierung (DE-588)4037644-8 gnd Kundenbindung (DE-588)4384508-3 gnd Verbraucherforschung (DE-588)4187567-9 gnd Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer loyalty Customer relations Marketing research Verbraucherforschung Kundenbindung Marktsegmentierung Preisbildung Marketing research Customer relations Customer loyalty |
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