APA (7th ed.) Citation

Grigsby, M. (2016). Advanced customer analytics: Targeting, valuing, segmenting and loyalty techniques. Kogan Page.

Chicago Style (17th ed.) Citation

Grigsby, Mike. Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques. London ; Philadelphia: Kogan Page, 2016.

MLA (9th ed.) Citation

Grigsby, Mike. Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques. Kogan Page, 2016.

Warning: These citations may not always be 100% accurate.