Malcolm McDonald on marketing planning: understanding marketing plans and strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia, PA
Kogan Page
2016
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Revised edition of the author's Malcolm McDonald on marketing planning, 2008 Print version record and CIP data provided by publisher; resource not viewed |
| Physical Description: | 1 online resource |
| ISBN: | 9780749478223 0749478225 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046102549 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190813s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749478223 |9 978-0-7494-7822-3 | ||
| 020 | |a 0749478225 |9 0-7494-7822-5 | ||
| 035 | |a (ZDB-4-EBU)ocn957223269 | ||
| 035 | |a (OCoLC)957223269 | ||
| 035 | |a (DE-599)BVBBV046102549 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a McDonald, Malcolm |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Malcolm McDonald on marketing planning |b understanding marketing plans and strategy |c Malcolm McDonald |
| 250 | |a Second edition | ||
| 264 | 1 | |a Philadelphia, PA |b Kogan Page |c 2016 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Revised edition of the author's Malcolm McDonald on marketing planning, 2008 | ||
| 500 | |a Print version record and CIP data provided by publisher; resource not viewed | ||
| 505 | 8 | |a "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"-- | |
| 505 | 8 | |a "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Marketing / Planning |2 fast | |
| 650 | 4 | |a Marketing |x Planning |a Marketing |x Management | |
| 700 | 1 | |a McDonald, Malcolm |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a McDonald, Malcolm |t Malcolm McDonald on marketing planning |b Second edition |d Philadelphia, PA : Kogan Page, 2016 |z 9780749478216 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031483327 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1406073 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804180410935017472 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
| author_role | aut |
| author_sort | McDonald, Malcolm |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV046102549 |
| collection | ZDB-4-EBU |
| contents | "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"-- "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"-- |
| ctrlnum | (ZDB-4-EBU)ocn957223269 (OCoLC)957223269 (DE-599)BVBBV046102549 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03355nmm a2200493zc 4500</leader><controlfield tag="001">BV046102549</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190813s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749478223</subfield><subfield code="9">978-0-7494-7822-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749478225</subfield><subfield code="9">0-7494-7822-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn957223269</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)957223269</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046102549</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Malcolm McDonald on marketing planning</subfield><subfield code="b">understanding marketing plans and strategy</subfield><subfield code="c">Malcolm McDonald</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Philadelphia, PA</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Revised edition of the author's Malcolm McDonald on marketing planning, 2008</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record and CIP data provided by publisher; resource not viewed</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"--</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"--</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Strategic Planning</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">McDonald, Malcolm</subfield><subfield code="t">Malcolm McDonald on marketing planning</subfield><subfield code="b">Second edition</subfield><subfield code="d">Philadelphia, PA : Kogan Page, 2016</subfield><subfield code="z">9780749478216</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031483327</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1406073</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046102549 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:20Z |
| institution | BVB |
| isbn | 9780749478223 0749478225 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483327 |
| oclc_num | 957223269 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | McDonald, Malcolm Verfasser aut Malcolm McDonald on marketing planning understanding marketing plans and strategy Malcolm McDonald Second edition Philadelphia, PA Kogan Page 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Revised edition of the author's Malcolm McDonald on marketing planning, 2008 Print version record and CIP data provided by publisher; resource not viewed "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"-- "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Marketing / Planning fast Marketing Planning Marketing Management McDonald, Malcolm Sonstige oth Erscheint auch als Druck-Ausgabe McDonald, Malcolm Malcolm McDonald on marketing planning Second edition Philadelphia, PA : Kogan Page, 2016 9780749478216 |
| spellingShingle | McDonald, Malcolm Malcolm McDonald on marketing planning understanding marketing plans and strategy "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"-- "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"-- BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Marketing / Planning fast Marketing Planning Marketing Management |
| title | Malcolm McDonald on marketing planning understanding marketing plans and strategy |
| title_auth | Malcolm McDonald on marketing planning understanding marketing plans and strategy |
| title_exact_search | Malcolm McDonald on marketing planning understanding marketing plans and strategy |
| title_full | Malcolm McDonald on marketing planning understanding marketing plans and strategy Malcolm McDonald |
| title_fullStr | Malcolm McDonald on marketing planning understanding marketing plans and strategy Malcolm McDonald |
| title_full_unstemmed | Malcolm McDonald on marketing planning understanding marketing plans and strategy Malcolm McDonald |
| title_short | Malcolm McDonald on marketing planning |
| title_sort | malcolm mcdonald on marketing planning understanding marketing plans and strategy |
| title_sub | understanding marketing plans and strategy |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Marketing / Planning fast Marketing Planning Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Marketing / Planning Marketing Planning Marketing Management |
| work_keys_str_mv | AT mcdonaldmalcolm malcolmmcdonaldonmarketingplanningunderstandingmarketingplansandstrategy |