Marketing with strategic empathy: inspiring strategy with deeper consumer insight
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia, PA
Kogan Page Limited
2016
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Online resource; title from PDF title page (ebrary, viewed on August 15, 2016) |
| Physical Description: | 1 online resource (xvi, 240 pages) illustrations |
| ISBN: | 9780749477554 0749477555 |
Staff View
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| 505 | 8 | |a "The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization"-- | |
| 505 | 8 | |a "We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a PSYCHOLOGY / Industrial & Organizational Psychology |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
| 650 | 4 | |a Marketing |x Management |a Consumer behavior |a Organizational change | |
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| author | Brooks, Claire |
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| contents | "The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization"-- "We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years"-- |
| ctrlnum | (ZDB-4-EBU)ocn952277345 (OCoLC)952277345 (DE-599)BVBBV046102516 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102516 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749477554 0749477555 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483294 |
| oclc_num | 952277345 |
| open_access_boolean | |
| physical | 1 online resource (xvi, 240 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page Limited |
| record_format | marc |
| spelling | Brooks, Claire Verfasser aut Marketing with strategic empathy inspiring strategy with deeper consumer insight Claire Brooks London ; Philadelphia, PA Kogan Page Limited 2016 © 2016 1 online resource (xvi, 240 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (ebrary, viewed on August 15, 2016) "The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization"-- "We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years"-- BUSINESS & ECONOMICS / Marketing / Research bisacsh PSYCHOLOGY / Industrial & Organizational Psychology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Management fast Organizational change fast Marketing Management Consumer behavior Organizational change Erscheint auch als Druck-Ausgabe Brooks, Claire Marketing with strategic empathy 1st edition London ; Philadelphia : Kogan Page, 2016 9780749477547 |
| spellingShingle | Brooks, Claire Marketing with strategic empathy inspiring strategy with deeper consumer insight "The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization"-- "We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years"-- BUSINESS & ECONOMICS / Marketing / Research bisacsh PSYCHOLOGY / Industrial & Organizational Psychology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Management fast Organizational change fast Marketing Management Consumer behavior Organizational change |
| title | Marketing with strategic empathy inspiring strategy with deeper consumer insight |
| title_auth | Marketing with strategic empathy inspiring strategy with deeper consumer insight |
| title_exact_search | Marketing with strategic empathy inspiring strategy with deeper consumer insight |
| title_full | Marketing with strategic empathy inspiring strategy with deeper consumer insight Claire Brooks |
| title_fullStr | Marketing with strategic empathy inspiring strategy with deeper consumer insight Claire Brooks |
| title_full_unstemmed | Marketing with strategic empathy inspiring strategy with deeper consumer insight Claire Brooks |
| title_short | Marketing with strategic empathy |
| title_sort | marketing with strategic empathy inspiring strategy with deeper consumer insight |
| title_sub | inspiring strategy with deeper consumer insight |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh PSYCHOLOGY / Industrial & Organizational Psychology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Management fast Organizational change fast Marketing Management Consumer behavior Organizational change |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research PSYCHOLOGY / Industrial & Organizational Psychology BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing / Management Organizational change Marketing Management Consumer behavior Organizational change |
| work_keys_str_mv | AT brooksclaire marketingwithstrategicempathyinspiringstrategywithdeeperconsumerinsight |