How cool brands stay hot: branding to Generation Y and Z
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia
Kogan Page
2016
|
| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) |
| Physical Description: | 1 online resource (xxii, 290 pages) illustrations |
| ISBN: | 9780749477219 0749477210 0749477172 9780749477172 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046102455 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190813s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749477219 |9 978-0-7494-7721-9 | ||
| 020 | |a 0749477210 |9 0-7494-7721-0 | ||
| 020 | |a 0749477172 |9 0-7494-7717-2 | ||
| 020 | |a 9780749477172 |9 978-0-7494-7717-2 | ||
| 035 | |a (ZDB-4-EBU)ocn945735600 | ||
| 035 | |a (OCoLC)945735600 | ||
| 035 | |a (DE-599)BVBBV046102455 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Bergh, Joeri van den |d 1971- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How cool brands stay hot |b branding to Generation Y and Z |c Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a London ; Philadelphia |b Kogan Page |c 2016 | |
| 300 | |a 1 online resource (xxii, 290 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Generation Y. |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Young adult consumers |2 fast | |
| 650 | 7 | |a Young consumers |2 fast | |
| 650 | 4 | |a Young consumers |a Young adult consumers |a Generation Y. |a Target marketing |a Product management |a Consumer behavior | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Behrer, Mattias |e Sonstige |4 oth | |
| 700 | 1 | |a Maeseneire, Patrick De |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Bergh, Joeri van den, 1971- |t How cool brands stay hot |b 3rd edition |d London ; Philadelphia : Kogan Page, 2016 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031483233 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213957 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804180410990592000 |
|---|---|
| any_adam_object | |
| author | Bergh, Joeri van den 1971- |
| author_facet | Bergh, Joeri van den 1971- |
| author_role | aut |
| author_sort | Bergh, Joeri van den 1971- |
| author_variant | j v d b jvd jvdb |
| building | Verbundindex |
| bvnumber | BV046102455 |
| collection | ZDB-4-EBU |
| ctrlnum | (ZDB-4-EBU)ocn945735600 (OCoLC)945735600 (DE-599)BVBBV046102455 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02456nmm a2200565zc 4500</leader><controlfield tag="001">BV046102455</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190813s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749477219</subfield><subfield code="9">978-0-7494-7721-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749477210</subfield><subfield code="9">0-7494-7721-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749477172</subfield><subfield code="9">0-7494-7717-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749477172</subfield><subfield code="9">978-0-7494-7717-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn945735600</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)945735600</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046102455</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bergh, Joeri van den</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">How cool brands stay hot</subfield><subfield code="b">branding to Generation Y and Z</subfield><subfield code="c">Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; Philadelphia</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xxii, 290 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; title from PDF title page (EBSCO, viewed March 31, 2016)</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Generation Y.</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Product management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Target marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Young adult consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Young consumers</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Young consumers</subfield><subfield code="a">Young adult consumers</subfield><subfield code="a">Generation Y.</subfield><subfield code="a">Target marketing</subfield><subfield code="a">Product management</subfield><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Behrer, Mattias</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maeseneire, Patrick De</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Bergh, Joeri van den, 1971-</subfield><subfield code="t">How cool brands stay hot</subfield><subfield code="b">3rd edition</subfield><subfield code="d">London ; Philadelphia : Kogan Page, 2016</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031483233</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213957</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046102455 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749477219 0749477210 0749477172 9780749477172 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031483233 |
| oclc_num | 945735600 |
| open_access_boolean | |
| physical | 1 online resource (xxii, 290 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Bergh, Joeri van den 1971- Verfasser aut How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire 3rd edition London ; Philadelphia Kogan Page 2016 1 online resource (xxii, 290 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Behrer, Mattias Sonstige oth Maeseneire, Patrick De Sonstige oth Erscheint auch als Druck-Ausgabe Bergh, Joeri van den, 1971- How cool brands stay hot 3rd edition London ; Philadelphia : Kogan Page, 2016 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bergh, Joeri van den 1971- How cool brands stay hot branding to Generation Y and Z BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | How cool brands stay hot branding to Generation Y and Z |
| title_auth | How cool brands stay hot branding to Generation Y and Z |
| title_exact_search | How cool brands stay hot branding to Generation Y and Z |
| title_full | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_fullStr | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_full_unstemmed | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y and z |
| title_sub | branding to Generation Y and Z |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Generation Y. Product management Target marketing Young adult consumers Young consumers Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik |
| work_keys_str_mv | AT berghjoerivanden howcoolbrandsstayhotbrandingtogenerationyandz AT behrermattias howcoolbrandsstayhotbrandingtogenerationyandz AT maeseneirepatrickde howcoolbrandsstayhotbrandingtogenerationyandz |