How cool brands stay hot: branding to Generation Y and Z
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2016
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) |
| Beschreibung: | 1 online resource (xxii, 290 pages) illustrations |
| ISBN: | 9780749477219 0749477210 0749477172 9780749477172 |
Internformat
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| 100 | 1 | |a Bergh, Joeri van den |d 1971- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How cool brands stay hot |b branding to Generation Y and Z |c Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a London ; Philadelphia |b Kogan Page |c 2016 | |
| 300 | |a 1 online resource (xxii, 290 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Generation Y. |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Young adult consumers |2 fast | |
| 650 | 7 | |a Young consumers |2 fast | |
| 650 | 4 | |a Young consumers |a Young adult consumers |a Generation Y. |a Target marketing |a Product management |a Consumer behavior | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bergh, Joeri van den 1971- |
| author_facet | Bergh, Joeri van den 1971- |
| author_role | aut |
| author_sort | Bergh, Joeri van den 1971- |
| author_variant | j v d b jvd jvdb |
| building | Verbundindex |
| bvnumber | BV046102455 |
| collection | ZDB-4-EBU |
| ctrlnum | (ZDB-4-EBU)ocn945735600 (OCoLC)945735600 (DE-599)BVBBV046102455 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
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| isbn | 9780749477219 0749477210 0749477172 9780749477172 |
| language | English |
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| spelling | Bergh, Joeri van den 1971- Verfasser aut How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire 3rd edition London ; Philadelphia Kogan Page 2016 1 online resource (xxii, 290 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed March 31, 2016) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Behrer, Mattias Sonstige oth Maeseneire, Patrick De Sonstige oth Erscheint auch als Druck-Ausgabe Bergh, Joeri van den, 1971- How cool brands stay hot 3rd edition London ; Philadelphia : Kogan Page, 2016 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bergh, Joeri van den 1971- How cool brands stay hot branding to Generation Y and Z BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | How cool brands stay hot branding to Generation Y and Z |
| title_auth | How cool brands stay hot branding to Generation Y and Z |
| title_exact_search | How cool brands stay hot branding to Generation Y and Z |
| title_full | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_fullStr | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_full_unstemmed | How cool brands stay hot branding to Generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y and z |
| title_sub | branding to Generation Y and Z |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Generation Y. fast Product management fast Target marketing fast Young adult consumers fast Young consumers fast Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Generation Y. Product management Target marketing Young adult consumers Young consumers Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik |
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