APA-Zitierstil (7. Ausg.)

Bergh, J. v. d. (2016). How cool brands stay hot: Branding to Generation Y and Z (3rd edition.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Bergh, Joeri van den. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd edition. London ; Philadelphia: Kogan Page, 2016.

MLA-Zitierstil (9. Ausg.)

Bergh, Joeri van den. How Cool Brands Stay Hot: Branding to Generation Y and Z. 3rd edition. Kogan Page, 2016.