Auto brand: building successful car brands for the future
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (ix, 254 pages) illustrations |
| ISBN: | 9780749469306 0749469307 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046102179 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190813s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749469306 |9 978-0-7494-6930-6 | ||
| 020 | |a 0749469307 |9 0-7494-6930-7 | ||
| 035 | |a (ZDB-4-EBU)ocn865508881 | ||
| 035 | |a (OCoLC)865508881 | ||
| 035 | |a (DE-599)BVBBV046102179 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 629.222068/8 |2 23 | |
| 084 | |a QR 524 |0 (DE-625)142043: |2 rvk | ||
| 100 | 1 | |a Parment, Anders |d 1972- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Auto brand |b building successful car brands for the future |c Anders Parment |
| 264 | 1 | |a London |b Kogan Page |c [2014] | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (ix, 254 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Engineering (General) |2 bisacsh | |
| 650 | 7 | |a Automobile industry and trade |2 fast | |
| 650 | 7 | |a Automobiles / Marketing |2 fast | |
| 650 | 4 | |a Automobiles |x Marketing |a Automobile industry and trade | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kraftwagen |0 (DE-588)4129315-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kraftwagen |0 (DE-588)4129315-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Parment, Anders, 1972- |t Auto brand |d London ; Philadelphia : Kogan Page Limited, 2014 |z 9780749469290 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031482957 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=676120 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804180410306920448 |
|---|---|
| any_adam_object | |
| author | Parment, Anders 1972- |
| author_facet | Parment, Anders 1972- |
| author_role | aut |
| author_sort | Parment, Anders 1972- |
| author_variant | a p ap |
| building | Verbundindex |
| bvnumber | BV046102179 |
| classification_rvk | QR 524 |
| collection | ZDB-4-EBU |
| contents | The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. |
| ctrlnum | (ZDB-4-EBU)ocn865508881 (OCoLC)865508881 (DE-599)BVBBV046102179 |
| dewey-full | 629.222068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 629 - Other branches of engineering |
| dewey-raw | 629.222068/8 |
| dewey-search | 629.222068/8 |
| dewey-sort | 3629.222068 18 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Wirtschaftswissenschaften Verkehr / Transport |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02489nmm a2200481zc 4500</leader><controlfield tag="001">BV046102179</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190813s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749469306</subfield><subfield code="9">978-0-7494-6930-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749469307</subfield><subfield code="9">0-7494-6930-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn865508881</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)865508881</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046102179</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">629.222068/8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 524</subfield><subfield code="0">(DE-625)142043:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Parment, Anders</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Auto brand</subfield><subfield code="b">building successful car brands for the future</subfield><subfield code="c">Anders Parment</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (ix, 254 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive ..</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TECHNOLOGY & ENGINEERING / Engineering (General)</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Automobile industry and trade</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Automobiles / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automobiles</subfield><subfield code="x">Marketing</subfield><subfield code="a">Automobile industry and trade</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kraftwagen</subfield><subfield code="0">(DE-588)4129315-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kraftwagen</subfield><subfield code="0">(DE-588)4129315-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Parment, Anders, 1972-</subfield><subfield code="t">Auto brand</subfield><subfield code="d">London ; Philadelphia : Kogan Page Limited, 2014</subfield><subfield code="z">9780749469290</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031482957</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=676120</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046102179 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749469306 0749469307 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482957 |
| oclc_num | 865508881 |
| open_access_boolean | |
| physical | 1 online resource (ix, 254 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Parment, Anders 1972- Verfasser aut Auto brand building successful car brands for the future Anders Parment London Kogan Page [2014] © 2014 1 online resource (ix, 254 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd rswk-swf Kraftwagen (DE-588)4129315-0 gnd rswk-swf Kraftwagen (DE-588)4129315-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Parment, Anders, 1972- Auto brand London ; Philadelphia : Kogan Page Limited, 2014 9780749469290 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Parment, Anders 1972- Auto brand building successful car brands for the future The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automobile industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive .. TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd Kraftwagen (DE-588)4129315-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4129315-0 |
| title | Auto brand building successful car brands for the future |
| title_auth | Auto brand building successful car brands for the future |
| title_exact_search | Auto brand building successful car brands for the future |
| title_full | Auto brand building successful car brands for the future Anders Parment |
| title_fullStr | Auto brand building successful car brands for the future Anders Parment |
| title_full_unstemmed | Auto brand building successful car brands for the future Anders Parment |
| title_short | Auto brand |
| title_sort | auto brand building successful car brands for the future |
| title_sub | building successful car brands for the future |
| topic | TECHNOLOGY & ENGINEERING / Engineering (General) bisacsh Automobile industry and trade fast Automobiles / Marketing fast Automobiles Marketing Automobile industry and trade Marketing (DE-588)4037589-4 gnd Kraftwagen (DE-588)4129315-0 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Engineering (General) Automobile industry and trade Automobiles / Marketing Automobiles Marketing Automobile industry and trade Marketing Kraftwagen |
| work_keys_str_mv | AT parmentanders autobrandbuildingsuccessfulcarbrandsforthefuture |