The 20 Ps of Marketing: a Complete Guide to Marketing Strategy = Twenty Ps of Marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2014
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (xx, 316 pages) illustrations |
| ISBN: | 9780749471071 0749471077 1306148979 9781306148979 |
Staff View
MARC
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| 245 | 1 | 0 | |a The 20 Ps of Marketing |b a Complete Guide to Marketing Strategy = Twenty Ps of Marketing |c David Pearson |
| 246 | 1 | 3 | |a Twenty Ps of Marketing |
| 246 | 1 | 1 | |a Twenty Ps of Marketing |
| 264 | 1 | |a London |b Kogan Page |c 2014 | |
| 300 | |a 1 online resource (xx, 316 pages) |b illustrations | ||
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| 505 | 8 | |a "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- | |
| 650 | 7 | |a Business Strategy |2 bicssc | |
| 650 | 7 | |a Sales & Marketing |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Marketing |x Management |a Marketing | |
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Record in the Search Index
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| author | Pearson, David 1950- |
| author_facet | Pearson, David 1950- |
| author_role | aut |
| author_sort | Pearson, David 1950- |
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| contents | "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- |
| ctrlnum | (ZDB-4-EBU)ocn864140601 (OCoLC)864140601 (DE-599)BVBBV046102177 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046102177 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:19Z |
| institution | BVB |
| isbn | 9780749471071 0749471077 1306148979 9781306148979 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482955 |
| oclc_num | 864140601 |
| open_access_boolean | |
| physical | 1 online resource (xx, 316 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Pearson, David 1950- Verfasser aut The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing David Pearson Twenty Ps of Marketing London Kogan Page 2014 1 online resource (xx, 316 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- Business Strategy bicssc Sales & Marketing bicssc BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing Management Marketing Erscheint auch als Druck-Ausgabe Pearson, David, 1950- 20 Ps of marketing 9780749471064 |
| spellingShingle | Pearson, David 1950- The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing "Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- Business Strategy bicssc Sales & Marketing bicssc BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing Management Marketing |
| title | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing |
| title_alt | Twenty Ps of Marketing |
| title_auth | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing |
| title_exact_search | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing |
| title_full | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing David Pearson |
| title_fullStr | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing David Pearson |
| title_full_unstemmed | The 20 Ps of Marketing a Complete Guide to Marketing Strategy = Twenty Ps of Marketing David Pearson |
| title_short | The 20 Ps of Marketing |
| title_sort | the 20 ps of marketing a complete guide to marketing strategy twenty ps of marketing |
| title_sub | a Complete Guide to Marketing Strategy = Twenty Ps of Marketing |
| topic | Business Strategy bicssc Sales & Marketing bicssc BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing fast Marketing / Management fast Marketing Management Marketing |
| topic_facet | Business Strategy Sales & Marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing Marketing / Management Marketing Management Marketing |
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