APA (7th ed.) Citation

Pearson, D. (2014). The 20 Ps of Marketing: A Complete Guide to Marketing Strategy = Twenty Ps of Marketing. Kogan Page.

Chicago Style (17th ed.) Citation

Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy = Twenty Ps of Marketing. London: Kogan Page, 2014.

MLA (9th ed.) Citation

Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy = Twenty Ps of Marketing. Kogan Page, 2014.