APA (7th ed.) Citation

Gad, T. (2016). Customer experience branding: Driving engagement through surprise and innovation. KoganPage.

Chicago Style (17th ed.) Citation

Gad, Thomas. Customer Experience Branding: Driving Engagement Through Surprise and Innovation. London: KoganPage, 2016.

MLA (9th ed.) Citation

Gad, Thomas. Customer Experience Branding: Driving Engagement Through Surprise and Innovation. KoganPage, 2016.

Warning: These citations may not always be 100% accurate.