The 30 day MBA in marketing: your fast track guide to business success = Thirty-day MBA in marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2016
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (x, 270 pages) |
| ISBN: | 9780749474997 0749474998 |
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| 246 | 1 | 1 | |a Thirty-day MBA in marketing |
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| 505 | 8 | |a "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- | |
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Datensatz im Suchindex
| _version_ | 1804180409132515328 |
|---|---|
| any_adam_object | |
| author | Barrow, Colin |
| author_facet | Barrow, Colin |
| author_role | aut |
| author_sort | Barrow, Colin |
| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | BV046101532 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBU |
| contents | "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV046101532 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 9780749474997 0749474998 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482310 |
| oclc_num | 933740977 |
| open_access_boolean | |
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| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Kogan Page |
| record_format | marc |
| spelling | Barrow, Colin Verfasser aut The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing Colin Barrow Thirty-day MBA in marketing Second edition London ; Philadelphia Kogan Page 2016 © 2016 1 online resource (x, 270 pages) txt rdacontent c rdamedia cr rdacarrier Print version record "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- BUSINESS & ECONOMICS / Skills bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh STUDY AIDS / Professional bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh STUDY AIDS / Graduate School Guides bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing bicssc Higher & Further Education, Tertiary Education bicssc Marketing / Management fast Marketing / Study and teaching fast Master of business administration degree fast Marketing Study and teaching Marketing Management Master of business administration degree Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Barrow, Colin 30 day MBA in marketing Second edition 9780749474980 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barrow, Colin The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- BUSINESS & ECONOMICS / Skills bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh STUDY AIDS / Professional bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh STUDY AIDS / Graduate School Guides bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing bicssc Higher & Further Education, Tertiary Education bicssc Marketing / Management fast Marketing / Study and teaching fast Master of business administration degree fast Marketing Study and teaching Marketing Management Master of business administration degree Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing |
| title_alt | Thirty-day MBA in marketing |
| title_auth | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing |
| title_exact_search | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing |
| title_full | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing Colin Barrow |
| title_fullStr | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing Colin Barrow |
| title_full_unstemmed | The 30 day MBA in marketing your fast track guide to business success = Thirty-day MBA in marketing Colin Barrow |
| title_short | The 30 day MBA in marketing |
| title_sort | the 30 day mba in marketing your fast track guide to business success thirty day mba in marketing |
| title_sub | your fast track guide to business success = Thirty-day MBA in marketing |
| topic | BUSINESS & ECONOMICS / Skills bisacsh BUSINESS & ECONOMICS / Careers / General bisacsh STUDY AIDS / Professional bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh STUDY AIDS / Graduate School Guides bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Sales & Marketing bicssc Higher & Further Education, Tertiary Education bicssc Marketing / Management fast Marketing / Study and teaching fast Master of business administration degree fast Marketing Study and teaching Marketing Management Master of business administration degree Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Skills BUSINESS & ECONOMICS / Careers / General STUDY AIDS / Professional BUSINESS & ECONOMICS / Marketing / General STUDY AIDS / Graduate School Guides BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Sales & Marketing Higher & Further Education, Tertiary Education Marketing / Management Marketing / Study and teaching Master of business administration degree Marketing Study and teaching Marketing Management Master of business administration degree Marketing |
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