Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg [Germany]
Anchor Academic Publishing
2015
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Vendor-supplied metadata |
| Physical Description: | 1 online resource |
| ISBN: | 9783954897858 3954897857 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046101470 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:35:18Z |
| institution | BVB |
| isbn | 9783954897858 3954897857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031482247 |
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| publisher | Anchor Academic Publishing |
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| spelling | Bölke, Susanne Verfasser aut Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap Susanne Bölke Hamburg [Germany] Anchor Academic Publishing 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata TRANSPORTATION / Aviation / Commercial bisacsh Advertising / Airlines fast Airlines / Management fast Airlines Management Advertising Airlines |
| spellingShingle | Bölke, Susanne Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap TRANSPORTATION / Aviation / Commercial bisacsh Advertising / Airlines fast Airlines / Management fast Airlines Management Advertising Airlines |
| title | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap |
| title_auth | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap |
| title_exact_search | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap |
| title_full | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap Susanne Bölke |
| title_fullStr | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap Susanne Bölke |
| title_full_unstemmed | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap Susanne Bölke |
| title_short | Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap |
| title_sort | strategic marketing approaches within airline management how the passenger market causes the business concepts of full service network carriers low cost carriers regional carriers and leisure carriers to overlap |
| topic | TRANSPORTATION / Aviation / Commercial bisacsh Advertising / Airlines fast Airlines / Management fast Airlines Management Advertising Airlines |
| topic_facet | TRANSPORTATION / Aviation / Commercial Advertising / Airlines Airlines / Management Airlines Management Advertising Airlines |
| work_keys_str_mv | AT bolkesusanne strategicmarketingapproacheswithinairlinemanagementhowthepassengermarketcausesthebusinessconceptsoffullservicenetworkcarrierslowcostcarriersregionalcarriersandleisurecarrierstooverlap |