Strategic brand engagement: using HR and marketing to connect your brand, customers, channel partners and employees
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia
Kogan Page
2013, © 2014
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| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (1 volume) illustrations |
| ISBN: | 9780749470142 0749470143 |
Staff View
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| 245 | 1 | 0 | |a Strategic brand engagement |b using HR and marketing to connect your brand, customers, channel partners and employees |c John G. Fisher |
| 264 | 1 | |a London ; Philadelphia |b Kogan Page |c 2013, © 2014 | |
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| 505 | 8 | |a The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and emplo | |
| 650 | 7 | |a BUSINESS and ECONOMICS / Human Resources & Personnel Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Organizational behavior |2 fast | |
| 650 | 7 | |a Personnel management |2 fast | |
| 650 | 4 | |a Corporate culture |a Branding (Marketing) |a Organizational behavior |a Personnel management | |
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| author | Fisher, John G. |
| author_facet | Fisher, John G. |
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| contents | The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and emplo |
| ctrlnum | (ZDB-4-EBU)ocn867854392 (OCoLC)867854392 (DE-599)BVBBV046101209 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101209 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
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| isbn | 9780749470142 0749470143 |
| language | English |
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| spelling | Fisher, John G. Verfasser aut Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees John G. Fisher London ; Philadelphia Kogan Page 2013, © 2014 1 online resource (1 volume) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and emplo BUSINESS and ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS and ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Corporate culture fast Organizational behavior fast Personnel management fast Corporate culture Branding (Marketing) Organizational behavior Personnel management Erscheint auch als Druck-Ausgabe Fisher, John G. Strategic brand engagement London : Kogan Page, 2014 9780749470135 |
| spellingShingle | Fisher, John G. Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and emplo BUSINESS and ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS and ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Corporate culture fast Organizational behavior fast Personnel management fast Corporate culture Branding (Marketing) Organizational behavior Personnel management |
| title | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees |
| title_auth | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees |
| title_exact_search | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees |
| title_full | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees John G. Fisher |
| title_fullStr | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees John G. Fisher |
| title_full_unstemmed | Strategic brand engagement using HR and marketing to connect your brand, customers, channel partners and employees John G. Fisher |
| title_short | Strategic brand engagement |
| title_sort | strategic brand engagement using hr and marketing to connect your brand customers channel partners and employees |
| title_sub | using HR and marketing to connect your brand, customers, channel partners and employees |
| topic | BUSINESS and ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS and ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Corporate culture fast Organizational behavior fast Personnel management fast Corporate culture Branding (Marketing) Organizational behavior Personnel management |
| topic_facet | BUSINESS and ECONOMICS / Human Resources & Personnel Management BUSINESS and ECONOMICS / Organizational Development BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Corporate culture Organizational behavior Personnel management Corporate culture Branding (Marketing) Organizational behavior Personnel management |
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