Multichannel marketing ecosystems:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia
Kogan Page
2014
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xvi, 259 pages) illustrations |
| ISBN: | 9780749469634 0749469633 1306055431 9781306055437 |
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| 505 | 8 | |a With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for th | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Multilevel marketing / Management |2 fast | |
| 650 | 7 | |a Business and Management |2 ukslc | |
| 650 | 4 | |a Multilevel marketing |x Management |a Internet marketing |a Customer relations | |
| 700 | 1 | |a Stahlberg, Markus |4 edt | |
| 700 | 1 | |a Maila, Ville |4 edt | |
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Datensatz im Suchindex
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| author2 | Stahlberg, Markus Maila, Ville |
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| contents | With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for th |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101208 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749469634 0749469633 1306055431 9781306055437 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031481986 |
| oclc_num | 867854390 |
| open_access_boolean | |
| physical | 1 online resource (xvi, 259 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Multichannel marketing ecosystems edited by Markus Ståhlberg and Ville Maila London ; Philadelphia Kogan Page 2014 1 online resource (xvi, 259 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for th BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Multilevel marketing / Management fast Business and Management ukslc Multilevel marketing Management Internet marketing Customer relations Stahlberg, Markus edt Maila, Ville edt Erscheint auch als Druck-Ausgabe Multi-channel marketing ecosystems London : Kogan Page, 2014 9780749469627 |
| spellingShingle | Multichannel marketing ecosystems With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for th BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Multilevel marketing / Management fast Business and Management ukslc Multilevel marketing Management Internet marketing Customer relations |
| title | Multichannel marketing ecosystems |
| title_auth | Multichannel marketing ecosystems |
| title_exact_search | Multichannel marketing ecosystems |
| title_full | Multichannel marketing ecosystems edited by Markus Ståhlberg and Ville Maila |
| title_fullStr | Multichannel marketing ecosystems edited by Markus Ståhlberg and Ville Maila |
| title_full_unstemmed | Multichannel marketing ecosystems edited by Markus Ståhlberg and Ville Maila |
| title_short | Multichannel marketing ecosystems |
| title_sort | multichannel marketing ecosystems |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations fast Internet marketing fast Multilevel marketing / Management fast Business and Management ukslc Multilevel marketing Management Internet marketing Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations Internet marketing Multilevel marketing / Management Business and Management Multilevel marketing Management Internet marketing Customer relations |
| work_keys_str_mv | AT stahlbergmarkus multichannelmarketingecosystems AT mailaville multichannelmarketingecosystems |