Adland: a global history of advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
KoganPage
2013
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | DE-860 |
| Item Description: | Previous edition: 2007 Print version record |
| Physical Description: | 1 online resource (x, 259 pages, 14 unnumbered pages of plates) illustrations (black and white, and colour) |
| ISBN: | 1299687121 9781299687127 9780749464325 0749464321 |
Staff View
MARC
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| 245 | 1 | 0 | |a Adland |b a global history of advertising |c Mark Tungate |
| 250 | |a Second edition | ||
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| 300 | |a 1 online resource (x, 259 pages, 14 unnumbered pages of plates) |b illustrations (black and white, and colour) | ||
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| 500 | |a Previous edition: 2007 | ||
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| 505 | 8 | |a Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future | |
| 546 | |a English | ||
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| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 4 | |a Advertising |x History | |
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Record in the Search Index
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| author | Tungate, Mark 1967- |
| author_facet | Tungate, Mark 1967- |
| author_role | aut |
| author_sort | Tungate, Mark 1967- |
| author_variant | m t mt |
| building | Verbundindex |
| bvnumber | BV046101109 |
| classification_rvk | QP 630 |
| collection | ZDB-4-EBU |
| contents | Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future |
| ctrlnum | (ZDB-4-EBU)ocn851157397 (OCoLC)851157397 (DE-599)BVBBV046101109 |
| dewey-full | 659.1/09 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/09 |
| dewey-search | 659.1/09 |
| dewey-sort | 3659.1 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| era | Geschichte gnd Geschichte 1842-2013 gnd |
| era_facet | Geschichte Geschichte 1842-2013 |
| format | Electronic eBook |
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| id | DE-604.BV046101109 |
| illustrated | Illustrated |
| indexdate | 2025-02-21T03:00:24Z |
| institution | BVB |
| isbn | 1299687121 9781299687127 9780749464325 0749464321 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031481887 |
| oclc_num | 851157397 |
| open_access_boolean | |
| physical | 1 online resource (x, 259 pages, 14 unnumbered pages of plates) illustrations (black and white, and colour) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Tungate, Mark 1967- Verfasser aut Adland a global history of advertising Mark Tungate Second edition London KoganPage 2013 1 online resource (x, 259 pages, 14 unnumbered pages of plates) illustrations (black and white, and colour) txt rdacontent c rdamedia cr rdacarrier Previous edition: 2007 Print version record Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future English BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Werbung gnd Advertising History Erscheint auch als Druck-Ausgabe 0749464313 |
| spellingShingle | Tungate, Mark 1967- Adland a global history of advertising Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Werbung gnd Advertising History |
| subject_GND | (DE-588)4065541-6 |
| title | Adland a global history of advertising |
| title_auth | Adland a global history of advertising |
| title_exact_search | Adland a global history of advertising |
| title_full | Adland a global history of advertising Mark Tungate |
| title_fullStr | Adland a global history of advertising Mark Tungate |
| title_full_unstemmed | Adland a global history of advertising Mark Tungate |
| title_short | Adland |
| title_sort | adland a global history of advertising |
| title_sub | a global history of advertising |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Werbung gnd Advertising History |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Werbung Advertising History |
| work_keys_str_mv | AT tungatemark adlandaglobalhistoryofadvertising |