Digital state: how the Internet is changing everything
Gespeichert in:
Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
London
Kogan Page Limited
2013
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Schlagworte: | |
Online-Zugang: | FLA01 |
Beschreibung: | 1 online resource (xiv, 242 pages) illustrations |
ISBN: | 9780749468866 0749468866 9781299616059 1299616054 |
Internformat
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505 | 8 | |a What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before | |
650 | 7 | |a COMPUTERS / Information Technology |2 bisacsh | |
650 | 7 | |a Electronic commerce / Social aspects |2 fast | |
650 | 7 | |a Information technology / Economic aspects |2 fast | |
650 | 7 | |a Information technology / Social aspects |2 fast | |
650 | 7 | |a Internet / Social aspects |2 fast | |
650 | 4 | |a Information technology |x Economic aspects |a Information technology |x Social aspects |a Electronic commerce |x Social aspects |a Internet marketing |x Social aspects |a Internet |x Social aspects | |
700 | 1 | |a Pont, Simon |e Sonstige |4 oth | |
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Datensatz im Suchindex
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contents | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before |
ctrlnum | (ZDB-4-EBU)ocn844940981 (OCoLC)844940981 (DE-599)BVBBV046101094 |
dewey-full | 303.48/33 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 303 - Social processes |
dewey-raw | 303.48/33 |
dewey-search | 303.48/33 |
dewey-sort | 3303.48 233 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie |
format | Electronic eBook |
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id | DE-604.BV046101094 |
illustrated | Illustrated |
indexdate | 2024-07-10T08:35:17Z |
institution | BVB |
isbn | 9780749468866 0749468866 9781299616059 1299616054 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031481872 |
oclc_num | 844940981 |
open_access_boolean | |
physical | 1 online resource (xiv, 242 pages) illustrations |
psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Kogan Page Limited |
record_format | marc |
spelling | Digital state how the Internet is changing everything written and edited by Simon Pont London Kogan Page Limited 2013 1 online resource (xiv, 242 pages) illustrations txt rdacontent c rdamedia cr rdacarrier What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before COMPUTERS / Information Technology bisacsh Electronic commerce / Social aspects fast Information technology / Economic aspects fast Information technology / Social aspects fast Internet / Social aspects fast Information technology Economic aspects Information technology Social aspects Electronic commerce Social aspects Internet marketing Social aspects Internet Social aspects Pont, Simon Sonstige oth Erscheint auch als Druck-Ausgabe Digital state London : Kogan Page Limited, 2013 9780749468859 |
spellingShingle | Digital state how the Internet is changing everything What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before COMPUTERS / Information Technology bisacsh Electronic commerce / Social aspects fast Information technology / Economic aspects fast Information technology / Social aspects fast Internet / Social aspects fast Information technology Economic aspects Information technology Social aspects Electronic commerce Social aspects Internet marketing Social aspects Internet Social aspects |
title | Digital state how the Internet is changing everything |
title_auth | Digital state how the Internet is changing everything |
title_exact_search | Digital state how the Internet is changing everything |
title_full | Digital state how the Internet is changing everything written and edited by Simon Pont |
title_fullStr | Digital state how the Internet is changing everything written and edited by Simon Pont |
title_full_unstemmed | Digital state how the Internet is changing everything written and edited by Simon Pont |
title_short | Digital state |
title_sort | digital state how the internet is changing everything |
title_sub | how the Internet is changing everything |
topic | COMPUTERS / Information Technology bisacsh Electronic commerce / Social aspects fast Information technology / Economic aspects fast Information technology / Social aspects fast Internet / Social aspects fast Information technology Economic aspects Information technology Social aspects Electronic commerce Social aspects Internet marketing Social aspects Internet Social aspects |
topic_facet | COMPUTERS / Information Technology Electronic commerce / Social aspects Information technology / Economic aspects Information technology / Social aspects Internet / Social aspects Information technology Economic aspects Information technology Social aspects Electronic commerce Social aspects Internet marketing Social aspects Internet Social aspects |
work_keys_str_mv | AT pontsimon digitalstatehowtheinternetischangingeverything |