The marketing manifesto:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia
Kogan Page
2013
|
| Subjects: | |
| Online Access: | FLA01 |
| Item Description: | Includes index Print version record |
| Physical Description: | 1 online resource (xvii, 194 pages) illustrations |
| ISBN: | 9780749468538 074946853X |
Staff View
MARC
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| 100 | 1 | |a Hood, David J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing manifesto |c David Hood |
| 264 | 1 | |a London ; Philadelphia |b Kogan Page |c 2013 | |
| 300 | |a 1 online resource (xvii, 194 pages) |b illustrations | ||
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| 505 | 8 | |a The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy. Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing--and the Marketer--became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role--to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact--on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.-- | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Marketing |a Customer relations | |
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Record in the Search Index
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| any_adam_object | |
| author | Hood, David J. |
| author_facet | Hood, David J. |
| author_role | aut |
| author_sort | Hood, David J. |
| author_variant | d j h dj djh |
| building | Verbundindex |
| bvnumber | BV046101028 |
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| contents | The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy. Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing--and the Marketer--became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role--to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact--on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.-- |
| ctrlnum | (ZDB-4-EBU)ocn824698852 (OCoLC)824698852 (DE-599)BVBBV046101028 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046101028 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:17Z |
| institution | BVB |
| isbn | 9780749468538 074946853X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031481806 |
| oclc_num | 824698852 |
| open_access_boolean | |
| physical | 1 online resource (xvii, 194 pages) illustrations |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Hood, David J. Verfasser aut The marketing manifesto David Hood London ; Philadelphia Kogan Page 2013 1 online resource (xvii, 194 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Print version record The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy. Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing--and the Marketer--became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role--to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact--on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.-- BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing fast Marketing Customer relations Erscheint auch als Druck-Ausgabe Hood, David J. Marketing manifesto London ; Philadelphia : Kogan Page, ©2013 9780749468521 |
| spellingShingle | Hood, David J. The marketing manifesto The Marketing Manifesto is a unique, innovative and highly practical title that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy. Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and underexploited as a force for profit. It is time marketing--and the Marketer--became critical. The Marketing Manifesto tackles and exposes the problems that stand in the way of the marketer realising marketing's prime objective and role--to improve and sustain revenue whilst improving the lives of the customer and consumer. Delivered in a refreshing style, by a marketer at the sharp end of successful business practice, The Marketing Manifesto offers unique steps to creating and delivering a successful marketing strategy in any organization and to improve your own a personal impact--on your role, career and organisation. The Marketing Manifesto is an innovative and highly practical title that crystallizes precisely how professional marketers can not only create a goal-oriented personal and company strategy, but also competitive advantage through applying marketing in the way it could and should be practised.-- BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing fast Marketing Customer relations |
| title | The marketing manifesto |
| title_auth | The marketing manifesto |
| title_exact_search | The marketing manifesto |
| title_full | The marketing manifesto David Hood |
| title_fullStr | The marketing manifesto David Hood |
| title_full_unstemmed | The marketing manifesto David Hood |
| title_short | The marketing manifesto |
| title_sort | the marketing manifesto |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Customer relations fast Marketing fast Marketing Customer relations |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Customer relations Marketing Marketing Customer relations |
| work_keys_str_mv | AT hooddavidj themarketingmanifesto |