Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Ingolstadt
2019
|
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis Seite 43-59 |
| Beschreibung: | VII, 62 Seiten Illustrationen |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046097554 | ||
| 003 | DE-604 | ||
| 005 | 20190816 | ||
| 007 | t | ||
| 008 | 190809s2019 a||| m||| 00||| ger d | ||
| 035 | |a (OCoLC)1113512686 | ||
| 035 | |a (DE-599)BVBBV046097554 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-573 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kraft, Franziska |4 aut | |
| 245 | 1 | 0 | |a Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group |c Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed |
| 264 | 1 | |a Ingolstadt |c 2019 | |
| 300 | |a VII, 62 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite 43-59 | ||
| 502 | |b Bachelorarbeit |c Technische Hochschule Ingolstadt |d 2019 |g Fakultät Business School. Studiengang Internationales Handelsmanagement | ||
| 610 | 2 | 7 | |a Allianz Group |0 (DE-588)4581021-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Allianz Group |0 (DE-588)4581021-7 |D b |
| 689 | 0 | 1 | |a Umweltbezogenes Management |0 (DE-588)4201709-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Nachhaltigkeit |0 (DE-588)4326464-5 |D s |
| 689 | 1 | 2 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Scheed, Bernd |d 1968- |0 (DE-588)1017368643 |4 dgs | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031478380 | ||
Datensatz im Suchindex
| _version_ | 1804180402040995840 |
|---|---|
| any_adam_object | |
| author | Kraft, Franziska |
| author_GND | (DE-588)1017368643 |
| author_facet | Kraft, Franziska |
| author_role | aut |
| author_sort | Kraft, Franziska |
| author_variant | f k fk |
| building | Verbundindex |
| bvnumber | BV046097554 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1113512686 (DE-599)BVBBV046097554 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01838nam a2200445 c 4500</leader><controlfield tag="001">BV046097554</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190816 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190809s2019 a||| m||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1113512686</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046097554</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kraft, Franziska</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group</subfield><subfield code="c">Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Ingolstadt</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 62 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverzeichnis Seite 43-59</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Bachelorarbeit</subfield><subfield code="c">Technische Hochschule Ingolstadt</subfield><subfield code="d">2019</subfield><subfield code="g">Fakultät Business School. Studiengang Internationales Handelsmanagement</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Allianz Group</subfield><subfield code="0">(DE-588)4581021-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Umweltbezogenes Management</subfield><subfield code="0">(DE-588)4201709-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsvorteil</subfield><subfield code="0">(DE-588)4219652-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Nachhaltigkeit</subfield><subfield code="0">(DE-588)4326464-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Allianz Group</subfield><subfield code="0">(DE-588)4581021-7</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Umweltbezogenes Management</subfield><subfield code="0">(DE-588)4201709-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Nachhaltigkeit</subfield><subfield code="0">(DE-588)4326464-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Wettbewerbsvorteil</subfield><subfield code="0">(DE-588)4219652-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Scheed, Bernd</subfield><subfield code="d">1968-</subfield><subfield code="0">(DE-588)1017368643</subfield><subfield code="4">dgs</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031478380</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV046097554 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:35:11Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031478380 |
| oclc_num | 1113512686 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | VII, 62 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| record_format | marc |
| spelling | Kraft, Franziska aut Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed Ingolstadt 2019 VII, 62 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 43-59 Bachelorarbeit Technische Hochschule Ingolstadt 2019 Fakultät Business School. Studiengang Internationales Handelsmanagement Allianz Group (DE-588)4581021-7 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Allianz Group (DE-588)4581021-7 b Umweltbezogenes Management (DE-588)4201709-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s Nachhaltigkeit (DE-588)4326464-5 s Wettbewerbsvorteil (DE-588)4219652-8 s Scheed, Bernd 1968- (DE-588)1017368643 dgs |
| spellingShingle | Kraft, Franziska Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group Allianz Group (DE-588)4581021-7 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4581021-7 (DE-588)4201709-9 (DE-588)4168907-0 (DE-588)4219652-8 (DE-588)4326464-5 (DE-588)4113937-9 |
| title | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group |
| title_auth | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group |
| title_exact_search | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group |
| title_full | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed |
| title_fullStr | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed |
| title_full_unstemmed | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group Kraft Franzinska. Betreuer: Prof. Dr. Bernd Scheed |
| title_short | Sustainability as a competetive advantage in the insurance sector: analysis of strategic and instrumental sustainability marketing at the Allianz Group |
| title_sort | sustainability as a competetive advantage in the insurance sector analysis of strategic and instrumental sustainability marketing at the allianz group |
| topic | Allianz Group (DE-588)4581021-7 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Allianz Group Umweltbezogenes Management Marketingmanagement Wettbewerbsvorteil Nachhaltigkeit Hochschulschrift |
| work_keys_str_mv | AT kraftfranziska sustainabilityasacompetetiveadvantageintheinsurancesectoranalysisofstrategicandinstrumentalsustainabilitymarketingattheallianzgroup AT scheedbernd sustainabilityasacompetetiveadvantageintheinsurancesectoranalysisofstrategicandinstrumentalsustainabilitymarketingattheallianzgroup |