Service marketing strategies for small and medium enterprises: emerging research and opportunities
"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement se...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Summary: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 11/28/2018) |
| Physical Description: | 1 Online-Ressource (16 PDFs (xiv, 171 pages)) |
| ISBN: | 9781522578925 1522578927 |
Staff View
MARC
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Record in the Search Index
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| author | Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- |
| author_facet | Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- |
| author_role | aut aut aut |
| author_sort | Rahman, Muhammad Sabbir 1981- |
| author_variant | m s r ms msr m h z mh mhz m a h ma mah |
| building | Verbundindex |
| bvnumber | BV046096238 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:20Z |
| institution | BVB |
| isbn | 9781522578925 1522578927 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031477093 |
| oclc_num | 1112134382 |
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| spelling | Rahman, Muhammad Sabbir 1981- Verfasser aut Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (16 PDFs (xiv, 171 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 11/28/2018) "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing Zaman, Mahmud Habib 1981- aut Hossain, Md. Afnan 1987- aut Erscheint auch als Druck-Ausgabe 1522578919 9781522578918 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing |
| topic_facet | Customer services / Marketing Small business marketing Small business / Customer services |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 |
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