Leveraging computer-mediated marketing environments:
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Summary: | "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 01/24/2019) |
| Physical Description: | 1 Online-Ressource (27 PDFs (473 pages)) |
| ISBN: | 9781522573456 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046096122 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190809s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9781522573456 |9 978-1-5225-7345-6 | ||
| 024 | 7 | |a 10.4018/978-1-5225-7344-9 |2 doi | |
| 035 | |a (ZDB-1-IGE)00206273 | ||
| 035 | |a (OCoLC)1085399246 | ||
| 035 | |a (DE-599)BVBBV046096122 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-573 |a DE-20 |a DE-1049 |a DE-898 |a DE-706 |a DE-1050 |a DE-83 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 245 | 1 | 0 | |a Leveraging computer-mediated marketing environments |c Gordon Bowen and Wilson Ozuem, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2019] | |
| 300 | |a 1 Online-Ressource (27 PDFs (473 pages)) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on title screen (IGI Global, viewed 01/24/2019) | ||
| 520 | |a "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- | ||
| 650 | 4 | |a Internet marketing / Social aspects | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing / Social aspects | |
| 700 | 1 | |a Bowen, Gordon |d 1950- |4 edt | |
| 700 | 1 | |a Ozuem, Wilson |d 1974- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1522573445 |z 9781522573449 |
| 856 | 4 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |x Verlag |z URL des Erstveröffentlichers |3 Volltex | |
| 912 | |a ZDB-1-IGE |a ZDB-98-IGB | ||
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1805079019797872640 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| author2_role | edt edt |
| author2_variant | g b gb w o wo |
| author_facet | Bowen, Gordon 1950- Ozuem, Wilson 1974- |
| building | Verbundindex |
| bvnumber | BV046096122 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00206273 (OCoLC)1085399246 (DE-599)BVBBV046096122 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV046096122</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190809s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522573456</subfield><subfield code="9">978-1-5225-7345-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-7344-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00206273</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1085399246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046096122</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Leveraging computer-mediated marketing environments</subfield><subfield code="c">Gordon Bowen and Wilson Ozuem, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (27 PDFs (473 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 01/24/2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing / Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Social aspects</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bowen, Gordon</subfield><subfield code="d">1950-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ozuem, Wilson</subfield><subfield code="d">1974-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1522573445</subfield><subfield code="z">9781522573449</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltex</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046096122 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:20Z |
| institution | BVB |
| isbn | 9781522573456 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476977 |
| oclc_num | 1085399246 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-573 DE-20 DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| owner_facet | DE-91 DE-BY-TUM DE-573 DE-20 DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| physical | 1 Online-Ressource (27 PDFs (473 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (27 PDFs (473 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 01/24/2019) "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects Bowen, Gordon 1950- edt Ozuem, Wilson 1974- edt Erscheint auch als Druck-Ausgabe 1522573445 9781522573449 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Leveraging computer-mediated marketing environments Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| title | Leveraging computer-mediated marketing environments |
| title_auth | Leveraging computer-mediated marketing environments |
| title_exact_search | Leveraging computer-mediated marketing environments |
| title_full | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_fullStr | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_full_unstemmed | Leveraging computer-mediated marketing environments Gordon Bowen and Wilson Ozuem, editors |
| title_short | Leveraging computer-mediated marketing environments |
| title_sort | leveraging computer mediated marketing environments |
| topic | Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| topic_facet | Internet marketing / Social aspects Online social networks Social media Marketing / Social aspects |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9 |
| work_keys_str_mv | AT bowengordon leveragingcomputermediatedmarketingenvironments AT ozuemwilson leveragingcomputermediatedmarketingenvironments |