Positioning and branding tourism destinations for global competitiveness:
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, to...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Summary: | "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher |
| Item Description: | Description based on title screen (IGI Global, viewed 12/28/2018) |
| Physical Description: | 1 Online-Ressource (16 PDFs (332 pages)) |
| ISBN: | 9781522572541 |
Staff View
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| isbn | 9781522572541 |
| language | English |
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| spelling | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (16 PDFs (332 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 12/28/2018) "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher Tourism / Marketing Hashim, Rahmat 1959- edt Mohd Hafiz Mohd Hanafiah edt Jamaluddin, Mohd Raziff 1980- edt Erscheint auch als Druck-Ausgabe 1522572538 9781522572534 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Positioning and branding tourism destinations for global competitiveness Tourism / Marketing |
| title | Positioning and branding tourism destinations for global competitiveness |
| title_auth | Positioning and branding tourism destinations for global competitiveness |
| title_exact_search | Positioning and branding tourism destinations for global competitiveness |
| title_full | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors |
| title_fullStr | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors |
| title_full_unstemmed | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, and Mohd Raziff Jamaluddin, editors |
| title_short | Positioning and branding tourism destinations for global competitiveness |
| title_sort | positioning and branding tourism destinations for global competitiveness |
| topic | Tourism / Marketing |
| topic_facet | Tourism / Marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7253-4 |
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