Evaluating the gaps and intersections between marketing education and the marketing profession:
"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Summary: | "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 10/31/2018) |
| Physical Description: | 1 Online-Ressource (24 PDFs (xx, 252 pages)) |
| ISBN: | 9781522562962 |
Staff View
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Record in the Search Index
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:20Z |
| institution | BVB |
| isbn | 9781522562962 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476883 |
| oclc_num | 1110076433 |
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| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (24 PDFs (xx, 252 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 10/31/2018) "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- Marketing / Study and teaching Marketing / Vocational guidance Pinheiro, Margarida M. 1961- edt Estima, Ana 1975- edt Marques, Susana 1969- edt Erscheint auch als Druck-Ausgabe 1522562958 9781522562955 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Evaluating the gaps and intersections between marketing education and the marketing profession Marketing / Study and teaching Marketing / Vocational guidance |
| title | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_auth | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_exact_search | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_full | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors |
| title_fullStr | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors |
| title_full_unstemmed | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, and Susana Marques, editors |
| title_short | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_sort | evaluating the gaps and intersections between marketing education and the marketing profession |
| topic | Marketing / Study and teaching Marketing / Vocational guidance |
| topic_facet | Marketing / Study and teaching Marketing / Vocational guidance |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6295-5 |
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