The role of language and symbols in promotional strategies and marketing schemes:
"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation ra...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 09/07/2018) |
| Beschreibung: | 1 Online-Ressource (29 PDFs (xxv, 333 pages)) |
| ISBN: | 9781522557791 |
Internformat
MARC
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| 245 | 1 | 0 | |a The role of language and symbols in promotional strategies and marketing schemes |c Manuela Epure and Lorena Clara Mihaes, editors |
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| 650 | 4 | |a Communication in marketing | |
| 700 | 1 | |a Epure, Manuela |d 1965- |4 edt | |
| 700 | 1 | |a Mihaes, Lorena Clara |d 1975- |4 edt | |
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Datensatz im Suchindex
| _version_ | 1805079019169775616 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Epure, Manuela 1965- Mihaes, Lorena Clara 1975- |
| author2_role | edt edt |
| author2_variant | m e me l c m lc lcm |
| author_facet | Epure, Manuela 1965- Mihaes, Lorena Clara 1975- |
| building | Verbundindex |
| bvnumber | BV046095950 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522557791 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476805 |
| oclc_num | 1112135906 |
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| spelling | The role of language and symbols in promotional strategies and marketing schemes Manuela Epure and Lorena Clara Mihaes, editors Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (29 PDFs (xxv, 333 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 09/07/2018) "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- Communication in marketing Epure, Manuela 1965- edt Mihaes, Lorena Clara 1975- edt Erscheint auch als Druck-Ausgabe 1522557784 9781522557784 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | The role of language and symbols in promotional strategies and marketing schemes Communication in marketing |
| title | The role of language and symbols in promotional strategies and marketing schemes |
| title_auth | The role of language and symbols in promotional strategies and marketing schemes |
| title_exact_search | The role of language and symbols in promotional strategies and marketing schemes |
| title_full | The role of language and symbols in promotional strategies and marketing schemes Manuela Epure and Lorena Clara Mihaes, editors |
| title_fullStr | The role of language and symbols in promotional strategies and marketing schemes Manuela Epure and Lorena Clara Mihaes, editors |
| title_full_unstemmed | The role of language and symbols in promotional strategies and marketing schemes Manuela Epure and Lorena Clara Mihaes, editors |
| title_short | The role of language and symbols in promotional strategies and marketing schemes |
| title_sort | the role of language and symbols in promotional strategies and marketing schemes |
| topic | Communication in marketing |
| topic_facet | Communication in marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4 |
| work_keys_str_mv | AT epuremanuela theroleoflanguageandsymbolsinpromotionalstrategiesandmarketingschemes AT mihaeslorenaclara theroleoflanguageandsymbolsinpromotionalstrategiesandmarketingschemes |