Marketing: an introduction
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
Ausgabe: | Fourteenth edition, global edition |
Schlagworte: | |
Online-Zugang: | DE-1043 DE-Aug4 DE-1050 DE-523 DE-2070s DE-83 |
Beschreibung: | 1 Online-Ressource (676 Seiten) |
ISBN: | 9781292294919 |
Internformat
MARC
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
author_GND | (DE-588)170906825 (DE-588)121409600 (DE-588)121167410 |
author_facet | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
author_role | aut aut aut |
author_sort | Armstrong, Gary 1943- |
author_variant | g a ga p k pk m o o mo moo |
building | Verbundindex |
bvnumber | BV046092061 |
classification_rvk | QP 600 |
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ctrlnum | (ZDB-30-PQE)EBC5834079 (ZDB-150-PEB)978-1-292-29491-9 (OCoLC)1112130109 (DE-599)BVBBV046092061 |
discipline | Wirtschaftswissenschaften |
edition | Fourteenth edition, global edition |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-12-05T11:07:20Z |
institution | BVB |
isbn | 9781292294919 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031473024 |
oclc_num | 1112130109 |
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owner | DE-1050 DE-Aug4 DE-2070s DE-523 DE-1043 DE-83 |
owner_facet | DE-1050 DE-Aug4 DE-2070s DE-523 DE-1043 DE-83 |
physical | 1 Online-Ressource (676 Seiten) |
psigel | ZDB-30-PQE ZDB-150-PEB ZDB-150-PEB FHA_PDA_PEB_Kauf ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE HWR_PDA_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Pearson |
record_format | marc |
spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik Fourteenth edition, global edition Harlow, England Pearson [2020] 1 Online-Ressource (676 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 3\p DE-604 Marktanalyse (DE-588)4037624-2 s 4\p DE-604 Marketingstrategie (DE-588)4120697-6 s 5\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut Erscheint auch als Druck-Ausgabe 978-1-292-29486-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4151278-9 (DE-588)4123623-3 |
title | Marketing an introduction |
title_auth | Marketing an introduction |
title_exact_search | Marketing an introduction |
title_full | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
title_fullStr | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
title_full_unstemmed | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
title_short | Marketing |
title_sort | marketing an introduction |
title_sub | an introduction |
topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd |
topic_facet | Marketing Marketingstrategie Marktanalyse CD-ROM Einführung Lehrbuch |
work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction |